CAMBRIDGE, MA -- (MARKET WIRE) -- Mar 09, 2009 -- MetaCarta, Inc., the leading provider of geographic search solutions, today announced that it is showcasing solutions that help online news portals monetize news. Clear365.com, Fox Interactive, Reuters, and The New York Post are using MetaCarta's solutions to increase advertising revenue, develop new content distribution channels, provide context to make older content newly relevant, and increase portal traffic. Click on the above links to see MetaCarta's solutions in action.

MetaCarta's solutions help online news portals:

-- Increase advertising and sponsorship revenue - Media portals can increase advertising and sponsorship revenue by localizing content and providing advertisers with targeted audiences.

-- Develop new content distribution channels - Content can now be packaged, monetized, and delivered based on geographic location and language.

-- Make content relevant through map-based, discovery-style navigation - Map-based navigation provides a "Wikipedia" style of navigation that leads users to discover new content they never knew existed. By cross-referencing geographic references with other content, both older and new content gain new context and relevancy.

-- Increase Portal Traffic - Traffic increases when your content is relevant and targeted to a specific audience. It increases page views, stickiness, and time spent browsing content. Reuters has seen a 20% uplift in user engagement using NewsMaps.

To learn more about how MetaCarta is monetizing news, please visit Booth 1223 at the NAA's mediaXchange conference at the Mandalay Bay Resort in Las Vegas, Nevada on March 9-11.

About MetaCarta

MetaCarta, Inc., is the leading provider of geographic search and referencing solutions. MetaCarta products make data and unstructured content "location-aware" making that information geographically relevant. Using a map interface, these innovative solutions make it possible for customers to discover, visualize, and act on important location-based information. Founded by a team of MIT researchers in 2001, MetaCarta is privately held, with US headquarters in Cambridge, Massachusetts and offices in Vienna, Virginia; San Francisco, California; Seattle, Washington; Houston, Texas and resellers worldwide. For more information, please visit www.metacarta.com or MetaCarta Resource Center.

MetaCarta is a trademark of MetaCarta, Incorporated. All other product or corporate references may be trademarks or registered trademarks of their respective companies.

Contact:
Lisa Allocca
Red Javelin Communications, Inc.
+1 978-470-2227

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