"While demand is certainly increasing for 3D, the challenges associated with deploying this type of bandwidth-hungry service -- namely the cost and impact on the network infrastructure -- can present one hurdle too many for providers," comments Nabil Kanaan, Sr. Director of Product Marketing at RGB Networks. "As our live demonstration will show, service providers can confidently deploy 3D content over their existing networks with minimal infrastructure and operations impact. This brings the cinema experience right into the living room, while still maintaining a lucrative business model."
The on-stand demonstration will highlight how 3D content can be delivered alongside existing video services, allowing service providers to gradually and cost-effectively introduce 3D programming into their channel line-ups. The demo will feature three of RGB's state-of-the-art platforms:
- The award-winning Video Multiprocessing Gateway (VMG), RGB's integrated, carrier-class video processing platform, which allows transcoding of 3D streams between H.264 and MPEG-2 to bring 3D to legacy set-top boxes
- The Broadcast Network Processor (BNP), which transrates broadcast MPEG-2 3D streams to optimize bandwidth with the best video quality possible
- The Dynamic Bandwidth Manager (DBM), the industry's pioneering video-on-demand (VOD) real-time transrater, which optimizes bandwidth for efficient , high-quality delivery of on-demand 3D programming
"With 3D content moving to the television, our goal at RealD is to provide technology to help deliver a premium 3D viewing experience in the home similar to what viewers get in the theatre," said Steve Shannon, Executive Vice President of Consumer Electronics at RealD. "We are happy to collaborate with companies like RGB Networks that are working to ensure that 3D content is delivered in a pristine manner, unaffected by the necessary network processing that delivers it to the subscriber."
Executives from RGB will be available for briefings on stand 4.B91 for the duration of IBC, taking place at the RAI in Amsterdam on 10th to 14th September 2010.
About RGB Networks
RGB Networks enables video service providers to migrate to a three screen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. The company's success is based on core strengths in transcoding, advertising and overlay insertion, ultra-dense modulation and statistical multiplexing. RGB's solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market -- they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators' network architectures and minimises operational costs. RGB's products are deployed by over 200 cable, telco, satellite, OTT and mobile operators in 30+ countries. Backed by principal investors Accel Partners, Kleiner Perkins Kaufield and Byers, and Comcast Interactive, RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit
www.rgbnetworks.com.
About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, RealD Format and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. For more information, please visit our website at
www.reald.com.
RGB press contacts, EMEA: Ginnia Cheng / Jacqui Depares Johnson King +44 (0)20 7401 7968 Email Contact