A new integration between Telmap's Mobile Location Companion and BBM allows users to share their location with friends

LONDON, Tuesday April 28th 2011 - Telmap, pioneers in mobile location-based services, today announces that it has completed the integration between its Telmap Mobile Location Companion and the popular Blackberry Messenger.

This is the first integration of Blackberry Messenger with an application that enriches conversations and interactions in Blackberry Messenger with users' real-time location. BlackBerry Messenger is an instant messaging app, used by BlackBerry smart-phone owners. It has an active user base of over 35 million, and is today one of the largest mobile-centric communities in the industry, with over 1.5 million new users joining the BlackBerry Messenger community each month.

Telmap who is a global location-based services leader is very focused on serving all users' needs when out and about, while enriching and optimizing end users on-the-go experiences.

Blackberry Messenger users can now send a request to a contact of theirs to share their current location and if approved, can see the location on a map within the Telmap Mobile Location Companion, receive any available details about that location and of course navigate to it, walking or driving.

In addition, Blackberry Messenger users can send a message with a download link to their contacts, inviting them to download the Telmap Mobile Location Companion for a richer Blackberry Messenger experience.

"We view this integration as an important manifestation of our vision to provide richer, more comprehensive experience to our users when they are out and about with the mobile as their main device for connectivity. We work hard to integrate our application with various vehicles  which we identify as popular and useful, like the BlackBerry Messenger, to ensure added value to users who can now add location information to their interactions with friends", said Motti Kushnir, Telmap Chief Marketing Officer.

Telmap will be demonstrating the new integration and capabilities at WES which is part of the Blackberry World Conference, May 3-5, 2011 in Orlando, FL.