VANCOUVER, British Columbia — (BUSINESS WIRE) — November 21, 2011 — IE Market Research Corporation (IEMR), the Canadian-based provider of market intelligence services, announced today the release of its 4Q.2011 Global GPS Navigation and Location Based Services Market Forecast, 2008 - 2016.
“We think that the increasing availability of GPS handsets and location based mobile services applications in the next five years will help accelerate adoption for portable GPS services,” said Nizar Assanie, Vice President (Research) at IEMR. “The introduction of the Android location based services applications are beginning to get consumers used to the convenience offered by portable GPS. We forecast a total addressable global market for GPS Navigation and LBS services to rise by a CAGR of 22.7% to $15.2 billion in 2016.”
IEMR’s 4Q.2011 Global GPS Navigation and Location Based Services Market Forecast provides historical and forecasted annual estimates of LBS users, ARPU, total spend and other metrics from 2008 to 2016 for 47 countries and 6 regions worldwide. For each country, region, and globally, we provide forecasts for the following categories within the LBS market: Voice-Guided In-Car Navigation, Voice-Guided Pedestrian Navigation, Mobile Maps, Mobile Maps Applications (weather, restaurant guides, traffic, etc.), People Tracking, tracking and tracing (commercial applications), Location Enabled Search and Advertising, and Other LBS Applications (e.g. Proximity-based actuation, Proximity-based notification, etc.). The report is based on IEMR’s Global Consumer Telecommunications Survey-- which covers 50,000 mobile users in 50 markets globally— and is the most extensive country-specific forecast of its kind.
To this comprehensive forecast, we are adding a PowerPoint presentation which provides our clients with an overview of key trends in the global GPS navigation and location based services market and an overview of developments in this market globally.
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