TSMC joins roster of keynote speakers as UBM, exhibitors gear up for annual spotlight on ARM architecture

SAN FRANCISCO, Oct. 2, 2012 — (PRNewswire) — � UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, and ARM, the leading supplier of embedded technology IP, today announced the addition of ARM Accredited Engineer (AAE) Program training to the agenda for ARM TechCon 2012, the premier event for electronic and computer designers to connect, learn and engage on next-generation mobile and embedded technologies. The companies also announced today the addition of Jack Sun, vice president of research and development and chief technology officer at TSMC to the list of keynote speakers for the event. ARM TechCon 2012 will be held from Oct. 30 to Nov. 1, 2012, at the Santa Clara Convention Center in Santa Clara, Calif. Online registration for media is open at: https://armtechcon.reg.ubmelectronics.com/2012/index/registrations/media?cid=MA

ARM technology is constantly evolving and being adapted for use in a growing range of devices – from smartphones and mobile computing devices, to home electronics and appliances to enterprise applications – and is used by millions of developers worldwide. Designed for embedded software engineers working with high performance ARM Cortex™-A processor and Cortex-R processor-based systems, digital hardware engineers, test and verification engineers, and software design consultants, the AAE exam-based accreditation is the only global certification program available to engineers wishing to demonstrate proof of their expertise in the ARM architecture. For more information on the AAE Program, visit http://www.arm.com/aae. To register to attend the free training course during ARM TechCon, or for more information on the syllabus, visit http://e.ubmelectronics.com/armtechcon/aae?cid=mediaalert

Regularly available at a cost of $500, the free AAE Industry Briefing spans the first two days of the conference. On October 30, world-class ARM trainers will deliver a full schedule of ARM technical training aligned with the AAE exam syllabus. October 31 will feature a more detailed introduction to the program and the opportunities for partnering with ARM. Delegates will also be given the chance to test drive a representative system with sample questions, and to take advantage of a 20 percent discount to sit for the real exam.

Focus on Advances in Manufacturing
In addition to previously announced keynotes from ARM executives including CEO Warren East and Executive Vice President Simon Segars, and Stanford professor Jonathan Koomey, Jack Sun, vice president of research and development and chief technology officer at TSMC, will discuss the expansion and acceleration of leading edge technologies, including today's latest advances in manufacturing excellence in his address, " An Ecosystem of Innovation." Sun will pull from his experience leading TSMC's expansion and acceleration of its roadmap and his leadership in driving advanced technology initiatives, including today's leading edge 28nm process.

The ARM TechCon 2012 program includes more than 85 sessions led by industry experts teaching the latest strategies and techniques for designing or developing with ARM. The event addresses areas such as developing for open source platforms, low-power design, safety and security and the latest in human interface design. Attendees can select the content track that best suits their role in developing solutions based on the ARM architecture.

For a full schedule of events and activities at ARM TechCon 2012 visit: http://e.ubmelectronics.com/armtechcon/index.html

Follow ARM TechCon

• Facebook:  http://www.facebook.com/ARMTechCon
• Twitter:  http://twitter.com/ARMTechCon
• LinkedIn:  http://www.linkedin.com/groups?mostPopular=&gid=202523
• ARM YouTube Channel:  http://www.youtube.com/ARMflix

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.3 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM TechCon to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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