New collection of premium small kitchen appliances with unique PowerTilt™ and TrueFlow Pro technology brings innovation to cooking

LAS VEGAS, Jan. 20, 2015 — (PRNewswire) —  As the chosen supplier to nearly 50 percent of Michelin-starred restaurants in Europe and with a rich heritage of developing professional appliances, Electrolux brings professional capabilities to home chefs with new collection of small kitchen appliances. Based on this experience, the new Masterpiece Collection™ has been developed with unique PowerTilt™ and TrueFlow Pro technology to bring professional kitchen equipment to consumers' homes. The collection includes a tabletop blender, a food processor and an immersion blender, all created to make every day cooking more enjoyable.

"We have designed this collection especially for consumers to have the ability to create their own original masterpieces in the kitchen," says Per Kvarby, Electrolux Masterpiece Product Director. "It took years of research to find the perfect angle for blending and this new premium collection takes our products and our customers' cooking capabilities to the next level. With the new Masterpiece Collection, we are sure consumers will be able to create outstanding tasting food."

The timeless classic appearance comes from of a mix of die cast aluminum and stainless steel, and combined with the powerful performance of PowerTilt™ and TrueFlow Pro features make the Masterpiece Collection the ideal choice for home chefs looking to upgrade their kitchen space.

The Masterpiece Collection™ features are:

• Tabletop blender: Premium blender that creates the smoothest velvety textures out of food thanks to its unique PowerTilt™ innovation, made possible by the optimal combination of titanium coated blades, a precisely titled carafe and powerful 1200W surge motor.
• Food processor: Designed to help perfectly and more quickly prepare any ingredient. The unique PowerTilt™ innovation consists of titanium coated blades, a precisely titled bowl and powerful 1200W induction motor. The 4.2L and 2.2L tilt bowls are big enough for large servings.
• Immersion blender: Its 700W variable speed motor, versatile accessories and TrueFlow Pro technology mix your ingredients more uniformly and in less time than ever before. TrueFlow Pro technology  is made possible by the optimal combination of titanium coated cutting blades, precisely engineered mixing head and a powerful turbo boost motor.

The Masterpiece Collection™ will be available in August 2015 for a price ranging from $199-$499.

About the Electrolux Group: Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, Frigidaire, AEG, Zanussi and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013, Electrolux had sales of $16.7 billion ($5.3 billion in North America) and 61,000 employees. The Electrolux North American headquarters is located at 10200 David Taylor Drive, Charlotte, NC 28262 in the University Research Park. For more information, go to http://newsroom.electrolux.com/us/.

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SOURCE Electrolux

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Electrolux Web: http://newsroom.electrolux.com/us/