Vuforia Extends Support for Augmented Reality in the Enterprise Market

NEEDHAM, Mass. — (BUSINESS WIRE) — March 31, 2016 — PTC (Nasdaq: PTC) today announced its Vuforia^® augmented reality (AR) platform will support Microsoft HoloLens. This capability was demonstrated live at Build in a morning keynote by Steven Guggenheimer, vice president and chief evangelist, Microsoft Corp.

The Build demonstration showcased a scenario where a salesperson could provide 3D visualizations of a Caterpillar^® Multi-Terrain Loader to a potential customer. First, a Surface tablet was used to produce a small-scale visualization on a sales brochure. HoloLens was then used to transport the loader to the stage, where it could be observed and configured at actual size.

Vuforia introduces an important capability to HoloLens – the power to connect experiences to specific things in the environment. As demonstrated today, this capability has been widely used to create 3D visualizations of various consumer and industrial products. When combined with HoloLens, these 3D visualizations can easily be expanded and transported to actual size in any environment, providing a more immersive and realistic visualization experience.

Even more significantly, this capability can be used to create a new generation of virtual assistants – guided step-by-step instructions for products or machinery. These experiences have the potential to reduce or even eliminate dependence on cumbersome manuals used by technicians.

“AR could help provide hands-free, voice access to visual information as a customer configures a product solution or performs maintenance and repair procedures on the equipment,” said Jeff Lind, eBusiness Innovation, Caterpillar.

Vuforia democratizes AR application development by delivering robust computer vision functionality beneath a simple API. When combined with Unity, the leading development tool for interactive 3D experiences, developers can build a single application that can run on leading phones, tablets, VR viewers, and digital eyewear. This enables developers to target the broadest range of devices with reliable AR experiences, whether for consumer or enterprise-facing applications.

“We are excited about Microsoft’s vision for Windows 10 and HoloLens,” said Jay Wright, senior vice president and general manager, Vuforia, PTC. “We share this vision, and look forward to enabling new experiences on Windows 10 tablets and HoloLens that will fundamentally change the way we work.”

“Combining HoloLens volumetric tracking with Vuforia’s ability to recognize and interact with objects helps create unique AR experiences,” said Steven Guggenheimer, vice president and chief evangelist, Microsoft Corp.

Vuforia is the de facto standard for AR application developers. With more than 200,000 registered developers globally, Vuforia has powered more than 250 million application installs. Vuforia has been widely utilized by leading consumer brands to market products. Now, as part of PTC, Vuforia is increasingly being used by enterprises to change the way they sell, create, operate, and service products.

The Vuforia SDK with support for HoloLens is expected to be available to all developers this spring. To apply for early access or to get started with Vuforia today, please go to developer.vuforia.com.

Learn More

• Visit Vuforia.com to see how Vuforia is being used today.
• LiveWorx 2016: AR unlocks a world of possibilities to improve the way things are designed, manufactured, operated, and serviced, especially when combined with the IoT. Register to attend LiveWorx and see how these technologies will fundamentally change the future of work.

About PTC
PTC (NASDAQ: PTC) is a global provider of technology platforms and solutions that transform how companies create, operate, and service the “things” in the Internet of Things (IoT). The Vuforia platform was acquired late last year by PTC to enhance its technology portfolio and accelerates its strategy as a leading provider of technologies and solutions that blend the digital and physical worlds. The company’s next-generation ThingWorx^® technology platform gives developers the tools they need to capture, analyze, and capitalize on the vast amounts of data being generated by smart, connected products and systems. The company’s field-proven solutions are deployed in more than 29,000 businesses worldwide to generate a product or service advantage. PTC’s award-winning CEO, considered an industry thought leader, co-authored the definitive guides to the impact of the IoT on business in the Harvard Business Review.

Notices
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