Seoul, Korea - Oct 11, 2016 - Chips&Media, a leading video IP provider based in Seoul, Korea (Republic of), today announced a new strategic partnership with Goke Microelectronics, a Chinese SoC provider of IP camera, STB, SSD and IoT. The partnership combines the strengths of two industry leaders to deliver vastly improved multimedia SoC products for consumer market and industry applications.

Under terms of the partner agreement, GOKE and Chips&Media will work together to serve customers seeking multimedia solutions for their future needs. The combination of GOKE\'s SoC platforms and Chips&Media\'s unique video codec IP solutions delivers a best-in-class solution for multimedia products. GOKE will also bring its know-how for the local markets and unparalleled support capabilities to the partnership, with Chips&Media bringing some of the most advanced video codec technology in the market.

\"Chips&Media has been one of the leaders in the video codec technology addressing high performance and high quality video codec applications that go far beyond traditional video solutions,\" said Jeffery Jiang, CTO of GOKE, \"We are proud to have Chips&Media within our global partner network and we look forward to working closely with Chips&Media to jointly satisfy our customers\' most advanced multimedia requirements.\"

Steve Kim, CEO at Chips&Media says : “We are delighted to be working with GOKE, the major provider of digital ICs in China. Combining GOKE’s leadership in broadcasting, video and display processing technologies with our proven expertise in multi-codec technologies, will create stronger market momentum in digital home entertainment, surveillance as well as other multimedia area.”

Based on rising popularity, 4K UHD products are beyond HD products on the market, and there has been gradual transition of video standards from H.264 to HEVC. In the wave of these changes, Chips&Media not only can provide high performance and low power video codec solutions, but also can provide lossy and lossless frame buffer compression technologies to save total system bandwidth. This year Chips&Media launched multi-standard IPs WAVE510, WAVE512, and WAVE515 offering HEVC, VP9, and AVS2 decode as the second-generation WAVE5 series. 4K 120fps encoding capable WAVE520 is also planned to be released very soon.

About Goke Microelectronics

Goke Microelectronics is a Chinese fabless who focusing on SoC design and solution development for IPC, STB, SSD and IoT applications with the launch of NDS STB decoder, Hi-Fi Audio processor, Wi-Fi chip, IPC SoC and SSD controller in past years. The company locates in Changsha and has R&D branches in Chengdu, Shanghai, Shenzhen and Beijing.