CARLSBAD,Calif.—(BUSINESS WIRE)—Dec. 6, 2004— Tadpole-Cartesia, Inc., the California-based geospatial solutions division of Tadpole Technology, today announces the appointment of Ian Martin as executive account manager for its utilities business in North American markets. In his new role, industry executive Martin is charged with the further development of Tadpole-Cartesia's revenues from utility industries through enhanced geoproduct offerings and the provision of specialist project consulting services.

For the past 8 years, Martin has held senior technical consulting, operations management and business development positions with utility data management company Analytical Surveys, Inc. (ASI). He was ultimately director of sales and marketing responsible for the planning, direction and execution of ASI's business development initiatives.

Martin holds a masters degree in geography from Texas State University - San Marcos, and is a member of GITA (Geospatial Information & Technology Association). His published works include various papers for industry conferences.

About Tadpole-Cartesia

Tadpole-Cartesia ( www.tadpolecartesia.com) provides enterprise infrastructure software solutions to support the management, replication and distribution of geographic data within and between organisations. A vendor-of-choice to many of the world's leading utilities, Tadpole-Cartesia is a strategic partner of ESRI, the world's leading geospatial company.

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