Artificial Intelligence in Marketing Market by Offering

Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology, Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025 - ResearchAndMarkets.com

| More SCG News

DUBLIN — (BUSINESS WIRE) — February 22, 2018 — The "Artificial Intelligence in Marketing Market by Offering (Hardware, Software, Services), Technology, Deployment Type, Application, End-User Industry, and Geography - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The AI in marketing market is expected to be valued at US$6.46 billion in 2018 and is likely to reach US$40.09 billion by 2025, at a CAGR of 29.79% during the forecast period.

Factors such as the growing adoption of customer-centric marketing strategies, increased use of social media for advertising, and increase in demand for virtual assistants are contributing to the growth of the AI in marketing market.

For developing, managing, and implementing AI systems, companies require a workforce with certain skill sets. The limited number of AI experts is a major restraint for this market.

Search advertising applications are more sophisticated and deliver near-exact results to the search query. Improved algorithms, which now go beyond keyword matching, are fundamentally driving the growth of search advertising in small and medium-sized enterprises. Moreover, improved software to detect misspellings is further supplementing the growth of AI in search advertising. AI-enabled voice search is also among the fastest-growing applications. Improvements in natural language processing techniques are driving the growth of voice search.

China, Japan, South Korea, and India are among the major countries driving the AI in marketing market in APAC. The increasing adoption of deep learning and NLP technologies in finance, agriculture, marketing, and law applications is also driving the market in this region.

Growing e-commerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries. Marketers are now looking for more sophisticated and state-of-the-art marketing solutions for large and ever-growing consumer base. This has resulted in the adoption of AI-enabled solutions for marketing in this region.

North America is expected to be a major contributor to the growth of the AI in marketing market in 2018. The top countries contributing to the AI in marketing market in North America include the US and Canada. The reason for the dominance of these countries is their well-established economies, which allows investments in new technologies to add more value to AI-based solutions.

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

4. Premium Insights

5. Market Overview

6. Artificial Intelligence In Marketing Market, By Offering

7. Artificial Intelligence In Marketing Market, By Deployment Type

8. Artificial Intelligence In Marketing Market, By Technology

9. Artificial Intelligence In Marketing Market, By Application

10. Artificial Intelligence In Marketing Market, By End-User Industry

11. Geographic Analysis