Event to debut at Kentucky International Convention Center, Louisville, KY from Sept. 10-12, 2019

CHICAGO — (BUSINESS WIRE) — December 10, 2018 — Hannover Fairs USA and Deutsche Messe, the organizers of the world’s largest manufacturing show HANNOVER MESSE and its North American edition, HANNOVER MESSE USA, announced today that it will debut Digital Industry USA (DIG/IN USA), a biennial Industrial Internet of Things (IIoT) trade show that will take companies through the adoption of connected technologies, from the proof-of-concept phase to a fully connected enterprise.

Exhibitors will demonstrate how to implement digitalization by featuring smart factory case studies and real-time IIoT solutions, such as Production Efficiency, Data Analytics & Cloud, AI & Intelligent Machines, Security, Robots/Cobots and Additive Manufacturing. DIG/IN USA will empower thought leadership from the factory floor staff to the C-Suite with a focus on advancing small to large companies in the automotive, aerospace & defense, machinery and equipment, energy/oil & gas, food & beverage, packaging & assembly, science lab equipment and logistics industries.

“DIG/IN USA blends a focus on IIoT, automation and controls technology and is a perfect follow-up to HANNOVER MESSE USA 2018, which was a huge success for industry exhibitors and attendees alike,” said Larry Turner, CEO of Hannover Fairs USA. “DIG/IN USA will be an IIoT event as innovative and forward-thinking as the industry it supports.”

The world’s top industrial technology and automation companies will provide solutions, knowledge and expertise for every level of IIoT adoption on and off the plant floor. Similar to HANNOVER MESSE USA 2018 and Digital Factory at HANNOVER MESSE in Germany, DIG/IN USA will feature hands-on demonstrations, workshops and educational sessions across the trade show floor. The direction of DIG/IN USA is being steered by a show committee comprised of industry experts from ARC Advisory Group, Beckhoff, Forcam, Hiwin, Microsoft, Nikola Industrial & Manufacturing Solutions and SAP.

“This new event will be a great service to the manufacturing community including both discrete and process industries,” said Bill Lydon, chief editor of Automation.com, InTech Magazine, automation industry expert & consultant.

“Creating a trade show and educational conference that is focused more intently on the increasing needs of IIoT and Industry 4.0 is so crucial,” said Brian Pitzer, Global VP of Nikola Industrial & Manufacturing Solutions. “This area will continue to grow at an astounding rate over the next 10 years as it is easily the single biggest challenge facing the manufacturing and industrial environments today.”

DIG/IN USA attendees will see and experience critical IIoT solutions to understand better how they interconnect in the factory. The show will host educational discussions and experiences across all levels of IIoT adoption, allowing attendees to foster long-lasting business relationships and address their most pressing needs.

“DIG/IN USA offers attendees the opportunity to identify the products and make the contacts necessary to further their automation goals. With the growth of automation in small and medium sized companies who may not have the engineering or IT resources to identify the right components to produce a complete solution, a ‘one stop shop’ with education offerings will be a very valuable opportunity,” said Shawn Lawrence, product marketing manager of HIWIN Corporation USA.

In addition to exhibits, learning labs and on-floor educational presentations, DIG/IN USA will feature a start-up area and hackathon, as well as virtual reality space to demonstrate a variety of technologies such as digital twin. Off the show floor, HFUSA will host a high-level executive conference the day prior to the event and local area tours of a distillery utilizing IIoT equipment, the Toyota plant and the UPS distribution center in Louisville.

“I am pleased to hear that Hannover Fairs USA is planning a new, immersive IIoT trade event that attracts highly automated companies, as well as those wanting to be more competitive, analytical and interconnected,” said Mark Gallant, senior director of marketing IoT manufacturing solutions at PTC.

Leading the Digital Industry management team are Chicago-based Adrienne Zepeda, show manager of North American industrial technology events at HFUSA, and Raymond Bianchi, VP of events & business development at HFUSA. For additional information about DIG/IN USA, visit www.digitalindustryusa.com or contact Adrienne Zepeda at azepeda@hfusa.com.

About Digital Industry USA

Digital Industry (DIG/IN USA) will be at the forefront of showcasing innovations in the factory of the future: AI, cobots, Industrial Internet of Things (IIoT), Industry 4.0 and related applications such as predictive maintenance, more efficient use of raw materials, faster time to market and other trends in industrial manufacturing. As a complement to HANNOVER MESSE USA in the odd-years, Digital Industry USA will take place from September 10-12, 2019 at the completely renovated Kentucky International Convention Center in Louisville, KY.

About Hannover Fairs USA

Hannover Fairs USA, Inc. (HFUSA) is the U.S. subsidiary of Hannover, Germany’s Deutsche Messe – one of the world’s largest and most active organizers of industrial technology events. Chicago, Illinois-based HFUSA helps U.S. companies expand domestically and internationally through exhibit and sponsorship opportunities at Deutsche Messe’s worldwide portfolio of events. Participation in these events offers U.S. companies an unparalleled opportunity for business development through trade shows and conferences held in Hannover, Germany and North America, as well as in key markets such as China, India, Mexico and Turkey. HFUSA creates qualified new business leads, helps U.S. companies enter new markets and aids them in forming lasting partnerships.