Social media teams for home goods retailers can shine on Pinterest, Instagram with 3D Room Designer; “It’s how millennials want to design - directly from photos”
LAS VEGAS — (BUSINESS WIRE) — March 4, 2019 — Today Marxent announced that 3D Room Designer with Photo to Floorplan™ is now available to social media teams supporting DIY and furniture retailers. It’s finally possible to create a constant stream of picture-perfect inspirational content for Pinterest and Instagram feeds without the expense and hassle of photography or Photoshop.
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Shop the look using 3D Room Designer with Photo to Floorplan Marxent 2019 (Photo: Business Wire)
It takes 15 minutes or less to create a scene using 3D Room Design. A social media team can easily create dozens of unique room designs on the fly for ever-fresh content. It can also be used to craft campaigns that compare the same room layout with different paint colors, rug sizes, upholstery options, or other visual details.
Major retailers looking to provide the customer experience that millennials demand are already using 3D Room Designer with Photo to Floorplan to sell whole rooms and increase basket size by up to 50%. There is an iPad-based version for in-store design services which can be paired with Virtual Reality, and a self-service WebGL version for e-commerce.
“Starting with a photo — this is how 20- and 30-somethings want to shop and how they want to design,” said Beck Besecker, Marxent’s CEO and Co-Founder. “Instagram, Pinterest, and Houzz know that millennials are acting on inspirational photos discovered through unbranded searches (like “blue sofa” or “modern lamp”). Our data shows that they also want to use interactive photos to plan an entire room or kitchen remodel.”
3D Room Designer sessions which start with an interactive inspirational image convert at a 31% greater rate than sessions that rely on retailer product catalogs alone. When it comes to millennials, retailers are leaving money on the table by omitting design from the path to purchase.
"E-commerce giants are all investing in photo-based inspiration and visual search because that’s how Millennials start shopping,” said Besecker. “In a natural evolution, it’s now possible for retailers to embrace the visual discovery process within their own e-commerce ecosystems — bringing inspiration and the design process together into a single application.”
Marxent’s 3D Cloud also supports Augmented Reality, in-store Virtual Reality, WebGL-based room design, 360 product spins for product detail pages, product configurators, and 3D advertising.
To learn more about 3D Room Designer with Photo to Floorplan, 3D Cloud, Virtual Reality for retail, or other Marxent software and services, visit us at Shoptalk 2019, Booth #5128.
About Marxent
Marxent’s® 3D Cloud is the 3D product visualization platform and content management system used by major retailers of furniture and building products to reduce returns, sell bigger baskets and enhance the customer experience. From 3D Room Design for iPad or Web to Augmented Reality, Virtual Reality, 360 Product Spins, Product Configurators, 3D Advertising and more, 3D Cloud enables shoppers to plan, visualize and buy with confidence. Clients include Macy’s, Bob’s Discount Furniture, American Furniture Warehouse, AZEK Building Products, and American Wordmark. For more information, visit marxent.com.
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