Dublin, April 18, 2019 (GLOBE NEWSWIRE) -- The "Micro-Location Technology Market by Application, Technology, Offering, Vertical, & Geography - Global Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.

The micro-location technology market was valued at USD 10.59 billion in 2018 and is expected to reach USD 34.11 billion by 2024-growing at a CAGR of 19.4% from 2019 to 2024.

Micro-location technologies facilitate the tracking of objects and people in real time, usually in indoor applications such as inside a building. This technology is also used for wirelessly advertising content to a mobile/portable device of users that are in close proximity to a business site.

Hardware and software are the major components of the micro-location solutions; these are integrated and deployed to perform various location tracking services. Micro-location systems employ different technologies for facilitating communication between tags and receivers, depending on the application-specific requirements.

Factors such as increasing importance of asset management across different industries, the rise in the use of location-based mobile advertisement, high return on investment, growing adoption of mobile devices, and inefficiency of GPS in indoor premises are driving the market toward high growth.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Inefficiency of GPS in Indoor Premises
5.2.1.2 Growing Adoption of Mobile Devices
5.2.1.3 Necessity to Deliver Unique Customer Experience in Retail and Hospitality
5.2.1.4 High Return on Investment
5.2.1.5 Rise in Use of Location-Based Mobile Advertisement
5.2.1.6 Increasing Importance of Asset Management Across Different Industries
5.2.2 Restraints
5.2.2.1 Concerns Regarding Security and Privacy
5.2.2.2 Growing Trend of E-Commerce in Retail Sector
5.2.3 Opportunities
5.2.3.1 Focus on Industry 4.0, IoT, and Smart Manufacturing
5.2.3.2 Emergence of New Applications, and Untapped Opportunities in APAC and RoW
5.2.3.3 Growing Demand for Location Analytics in Robotics
5.2.4 Challenges
5.2.4.1 Lack of Interoperability
5.2.4.2 High Competition in Market
5.2.4.3 Providing Energy-Efficient and High-Performance Solutions at Low Cost
5.2.4.4 Sophisticated Deployment and Maintenance Requirements

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Key Trends
6.3.1 Smart Cities and Autonomous Vehicles
6.3.2 Use-Cases

7 Micro-Location Technology Market, By Application
7.1 Introduction
7.2 Asset Management
7.2.1 Asset Management Application to Grow at Higher CAGR in Micro-Location Technology Market During Forecast Period
7.3 Proximity Marketing
7.3.1 Proximity Marketing to Capture Major Share in Micro-Location Technology Market During Forecast Period

8 Micro-Location Technology Market for Asset Management
8.1 Introduction
8.2 Micro-Location Technology Market for Asset Management, By Offering
8.2.1 Hardware
8.2.1.1 Tags/Badges
8.2.1.2 Readers/Trackers/Access Points
8.2.1.3 Others
8.2.2 Software
8.2.2.1 UWB to Exhibit Highest Growth in Micro-Location Software Market for Asset Management During Forecast Period
8.2.3 Services
8.2.3.1 Services Segment to Witness Highest CAGR in Micro-Location Technology Market for Asset Management During Forecast Period
8.3 Micro-Location Technology Market for Asset Management, By Technology
8.3.1 Ultra-Wideband (UWB)
8.3.1.1 UWB to Dominate Micro-Location Technology Market for Asset Management During Forecast Period
8.3.2 Ultrasound
8.3.2.1 Hardware to Occupy Major Share of Ultrasound-Based Micro-Location Technology Market During Forecast Period
8.3.3 IR
8.3.3.1 Hardware to Hold Major Size of IR-Based Micro-Location Technology Market for Asset Management By 2024
8.3.4 RFID
8.3.4.1 Services to Exhibit Highest CAGR in RFID-Based Micro-Location Technology Market for Asset Management During Forecast Period
8.3.5 Others
8.3.5.1 Others Include Major Technologies Like Magnetic, Rubee, Zigbee, and BLE
8.4 Micro-Location Technology Market for Asset Management, By Vertical
8.4.1 Industrial
8.4.2 Healthcare
8.4.3 Transportation and Logistics
8.4.4 Retail and E-Commerce
8.4.5 Government, Defense, and Public
8.4.6 Others

9 Micro-Location Technology Market for Proximity Marketing
9.1 Introduction
9.2 Micro-Location Technology Market for Proximity Marketing, By Offering
9.2.1 Hardware
9.2.2 Software
9.2.3 Services
9.3 Micro-Location Technology Market for Proximity Marketing, By Technology
9.3.1 BLE
9.3.2 Wi-Fi
9.3.3 Others
9.3.3.1 NFC Expected to Be Major Technology in Other Segment During Forecast Period
9.4 Micro-Location Technology Market for Proximity Marketing, By Vertical
9.4.1 Retail and Hospitality
9.4.2 Sports and Entertainment
9.4.2.1 Major Adoption of BLE-Based Micro-Location Technology Solutions is Expected in Sports and Entertainment Segment for Proximity Marketing During Forecast Period
9.4.3 Transportation
9.4.4 Healthcare
9.4.4.1 BLE-Based Micro-Location Technology Solutions for Proximity Marketing to Define Healthcare Segment During Forecast Period
9.4.5 BFSI
9.4.6 Others

10 Geographic Analysis

11 Competitive Landscape
11.1 Overview
11.2 Ranking Analysis: Micro-Location Technology Market Players
11.3 Competitive Leadership Mapping
11.4 Strength of Product Portfolio
11.5 Business Strategy Excellence
11.6 Competitive Situations and Trends: Micro-Location Technology Market

12 Company Profiles
12.1 Introduction
12.2 Key Players
12.2.1 Cisco Systems
12.2.2 Aruba Networks (HP Enterprise)
12.2.3 Humatics Corporation
12.2.4 Estimote
12.2.5 Ruckus Networks
12.2.6 Zebra Technologies
12.2.7 Centrak
12.2.8 Ubisense Group
12.2.9 Camco Technologies
12.2.10 Siemens (Agilion)
12.3 Key Innovators
12.3.1 Decawave
12.3.2 Apple
12.3.3 Google
12.3.4 Redpine Signals
12.3.5 Visible Assets
12.4 Other Important Players
12.4.1 Gimbal (Mobile Majority)
12.4.2 Bluvision (Hid Global Corporation)
12.4.3 Bluecats
12.4.4 Sewio Networks
12.4.5 Kontakt.Io, Inc.

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