Belgrade, Serbia – October 1st, 2019 – HDL Design House, provider of digital, analog, and back-end design and verification services and products in numerous areas of SoC and complex FPGA designs, announced the appointment of Frank Werner as Worldwide Sales Director, effective immediately. With more than 25 years of experience in different EDA, IP and Service roles, Mr. Werner brings extensive knowledge of the global semiconductor industry to his new position.

Predrag Markovic, HDL DH President and CEO, said, “We are very excited to welcome Frank to HDL Design House to support the company’s overall growth. Over the years, HDL DH has had significant increase in terms of area of expertise, employee count and variety of projects. Frank’s broad technical and sales experience with excellent track record will bring HDL DH invaluable strategic and operational guidance and assistance.”

Frank Werner

“I’m looking forward to joining HDL DH and supporting the company’s future growth plans, moving into different areas, such as IoT, full chip design and others. Based on my previous knowledge of HDL DH (working as Sales Representative for HDL DH several years ago), as well as my background and industry knowledge I am looking forward to managing HDL DH growth into new domains and broaden its customer base”, said Mr. Werner.

Mr. Werner brings to the role more than 25 years of extensive experience in the semiconductor industry spanning sales, business development, purchasing and engineering roles. Most recently, he was EDA and IP Business Development Manager for Intel responsible for worldwide procurement and contract negotiations for EDA and IP suppliers. Prior to his position in Intel, Mr. Werner was Account Manager, Consultant and Sales Representative for various companies involved in EDA, IP and semiconductor services business. Mr. Werner holds a Dipl. Ing. from a Germany University, MSEE from the University of Santa Clara, and MBA from the University of Applied Science of Coburg.