ATLANTA—(BUSINESS WIRE)—October 15, 2008— HP (NYSE:HPQ) today unveiled the latest additions to its portfolio of large-format digital printing solutions, bolstering the company’s efforts to target the estimated $53 billion page-value opportunity for the global sign and display market projected for 2010.⁽¹⁾

These additions -- demonstrated at SGIA ’08 -- strengthen HP’s position as the leading provider of large-format technologies and solutions, and include:

• The HP Scitex FB7500 Printer, which delivers industry-leading productivity along with high print speeds and standard three-quarter automation.
• The HP Scitex FB950 Printer, which provides consistent high-quality point-of purchase/point-of-sale (POP/POS), tradeshow and event signage on virtually any rigid⁽²⁾ or flexible media.⁽³⁾
• The HP Scitex TJ8550 Printer, which delivers higher print speeds and quality at lower costs than its predecessor.
• The U.S. debut of the HP Designjet L65500 Printer, the first of a new category of large-format signage printers to feature HP Latex Inks.

HP’s product showcase, demonstrated live in HP booth 2203, features a full range of digital solutions designed to help print service providers (PSPs) profitably grow their businesses while reducing the total impact of their printing on the environment.

“HP is dedicated to providing the broadest portfolio of large-format digital printing technology and end-to-end solutions, along with an unwavering commitment to our customers’ success,” said Santiago Morera, vice president and general manager, Large-format Printing, Imaging and Printing Group, HP. “The recent additions to HP’s portfolio strengthen our leadership position in the large-format printing industry by providing our customers increased value, productivity, quality and versatility, and offering the ability to lower the environmental impact of their printing.”

Convert high-quality production volume to digital

With speeds of up to 500 m²/hr (5,380 ft²/hr) and three-quarter automated loading to reduce idle time between sheets by up to 85 percent,⁽⁴⁾ the HP Scitex FB7500 Printer delivers the highest productivity of digital flatbed printers in its price class.⁽⁵⁾

An ideal solution for close-view POP/POS applications, exhibition graphics, signage, backlit displays and posters, the HP Scitex FB7500 Printer is built on the proven HP Scitex TJ Series printing platform, and offers the added benefit of HP Scitex X2 Printhead technology, which combines silicon-based microelectromechanical systems (MEMS) technology and innovative piezoelectric inkjet technology. Supporting a native resolution of up to 500 dpi in the HP Scitex FB7500 Printer, the printheads delivers the heavy ink flows required for high-speed, high-quality printing.

The HP Scitex FB7500 Printer will be available for purchase worldwide in May 2009.

High-quality prints and high productivity

The HP Scitex FB950 Printer is a robust flatbed UV printer that delivers high-quality prints and high productivity on virtually any rigid⁽²⁾ or flexible media⁽³⁾ for the production of durable outdoor and indoor applications, including POP/POS signage, tradeshow graphics, interior decorations, banners and street furniture. Designed to increase productivity and profitability with efficient media loading and the ability to print multiple sheets at the same time, the HP Scitex FB950 Printer enables PSPs to accommodate a greater range of customer requests and grow their businesses.

“With the HP Scitex FB950, our company is able to target the high-end event and POP signage markets that we previously could not enter,” said Mike Ottens, owner, Visual Marketing. “We have changed our workflow from printing on pre-laminated posters to printing directly on less costly media, which has given us a higher profit margin on signage and helped our cost of goods to decrease substantially.”

The printer’s six HP Scitex FB250 color inks and printheads with variable-sized drops combine to produce great image detail -- up to 1,200 x 600 optimized dpi -- and smooth color transitions across a wide variety of media. Advanced features, such as an onboard camera, spectrophotometer, embedded software and a solid media feed system, ensure consistent results and worry-free operation.

The HP Scitex FB950 Printer will be available for worldwide general purchase on November 15, 2008.

Increase speed and lower costs

The HP Scitex TJ8550 Printer features up to a 50 percent increase in print speed and up to 20 percent lower cost per print compared to the preceding HP Scitex TJ8500 Printer. With the new HP Scitex TJ8550 Printer, PSPs can confidently respond to a wide range of customer requests for the high-speed production of indoor and outdoor applications, including sheet-to-sheet or double-sided applications with the built-in HP Scitex Double-sided printing upgrade.