Apisphere for Outlook Allows Users to Automatically Send and Receive Real-Time Alerts to Mobile Devices Based on Physical Location

BERKELEY, Calif. - ( BUSINESS WIRE ) - November 10, 2008 - Apisphere Inc. ( www.apisphere.com), a leading provider of location-awareness services for mobile business applications and devices, today announced the availability of Apisphere for Outlook, a location aware plug-in for Microsoft’s Outlook® messaging and collaboration client. Apisphere for Outlook enables users to send and receive automatic messages on their mobile devices or GPS-enabled laptops based on their Outlook calendar and location.

Using real-time location-aware information, Apisphere for Outlook will change the way people use their calendars and how they communicate with business associates, friends and family. When a meeting is scheduled in Outlook, the plug-in creates a “sphere” around the meeting location and the calendar entry. This sphere activates several features including mapping, real-time traffic updates and geo-triggered voice and text messages for reminders on the go.

“People are relying on mobile devices more and more for both business and personal needs, and require applications that make completing daily tasks easier and more efficient,” said Craig Harper, CEO of Apisphere.“Adding applications like Apisphere for Outlook to our mobile marketplace provides users with a full suite of tools and applications that will help them bring true location-aware functionality to their mobile devices.”

Each sphere created through Apisphere for Outlook enables mobile devices to know where a user is located and provide customized information in real-time. The plug-in automatically generates mapping information to provide driving directions to an Outlook calendar appointment and will notify the user through email, SMS or phone, when they need to leave to arrive on time. Apisphere for Outlook can then provide ongoing location-aware mapping and navigation, using real-time data such as traffic updates and road closure information to identify the optimal route.

Additionally, geo-triggered voice and text messages can be created to provide users with reminders or notifications. Messages can be created in Microsoft Outlook and set to automatically trigger when the user reaches a specific location or enters the pre-defined sphere. For example, email messages can be automatically sent every time a user enters and leaves a meeting to accurately track time for more precise timesheet records. It can also provide pre-set reminders upon leaving the sphere such as dropping the car off at the rental agency or picking up groceries before heading home.

“Having a personal assistant to keep track of your schedule is no longer the most efficient way to manage busy calendars, especially when you are away from your desk,” said Harper. “Apisphere for Outlook automates time management so today’s busy professional can focus on completing important tasks rather than spending valuable time on scheduling and managing them.”

The Apisphere for Outlook plug-in can also be integrated with Salesforce CRM to deliver customer information when a salesperson nears a client’s location.

Outlook Plug-in Availability

The Apisphere Outlook plug-in is immediately available. To become a beta user, please visit: http://beta.apisphere.com.

About Apisphere Inc.

Apisphere, Inc. transforms the value of mobile applications and devices with location-awareness services that dramatically enhance the productivity and efficiency of mobile workers. Apisphere’s innovative approach to location-aware mobile content delivery is combined with its unique, patentable technology and a highly scalable Software-as-a-Service (SaaS) business model. For more information, visit www.apisphere.com.


Contact:

High Road Communications
Apisphere Inc.
Michael Sznajdruk
Tel.: 613-688-1189
E-mail: Email Contact