GOTHENBURG, Sweden and NEW ORLEANS – Dec. 16, 2008 – Increasing the immediate availability of time-saving and cost-effective animation tools, Craft Animations™ AB, a leading developer of a new era of professional real-time 3D animation technology, today announced that the world’s largest online marketplace of 3D assets, TurboSquid, is now an official reseller of Craft Director Tools™.

“Our objective is to change the attitude of animation by educating a wide array of users about Craft Director Tools and their ability to offer a simple, fast and effective solution for professional-quality 3D animation,” said Craft Animations Founder and Head of Research, Luigi Tramontana. “There is no better way to achieve this goal than to expand the Craft audience, and we see TurboSquid’s renowned marketplace and active community as the perfect venue to help us do so.”

Based on cutting-edge research in artificial intelligence and autonomous control systems, Craft Director Tools allow real-time 3D animation of cameras and vehicles and extend creative possibilities by eliminating the time-consuming tasks of keyframing and scripting. Users within broadcast animation, visual effects, architecture and design have reported reduced production times by up to 90 percent, and gain the opportunity to create natural motion paths on the fly through autopilot functions, or a variety of input devices such as gamepads, joysticks, keyboards, Wacom boards and 6DOF controllers (such as Space Pilot®).

“We’ve been watching what Craft has been doing for a long time, and we’re thrilled to add the Craft Director Tools package to the TurboSquid line-up,” said Beau Perschall, vice president of business development for TurboSquid. “Craft Tools are invaluable at saving on development time and budget – we think it’s a perfect match to what we offer on TurboSquid.com.”



Pricing and Availability
Craft Director Tools including Craft Vehicles, Craft Camera Tools and Craft Accessories, are available now via the TurboSquid Marketplace and are individually priced between USD $129 and $1,199.
Craft Director Tools are compatible with Autodesk’s 3ds Max and Maya, Mac and Windows platforms.

About Craft Animations™
Founded in 2006 and based in Gothenburg, Sweden, Craft Animations™ AB is a leading developer of a new era of professional real-time 3D animation technology, Craft Director Tools™. Based on cutting-edge research in artificial intelligence and autonomous control systems, Craft Director Tools simulate the complex physical behavior of 3D cameras and vehicles such as helicopters, cars, airplanes, boats and motorcycles. Utilized by high-profile companies world-wide such as Digital Domain, Lockheed Martin, Digital Dimension and Toyota; Craft Director Tools streamline production, enhance realism and increase creativity for users in the visual effects, game development, forensic reconstruction and architectural design industries. For more information, please visit www.craftanimations.com.

About TurboSquid
Founded in 2000, TurboSquid is dedicated to the management and distribution of digital products and other relevant content for 3D and 2D designers and creative professionals. TurboSquid provides a global market for digital products by enabling individual and corporate users to list, promote and sell their content to users around the world. In 2003, TurboSquid was named as the exclusive publisher and worldwide distributor for the Autodesk Certified Animation Plug-in Program. TurboSquid is a privately held and venture-backed company. More information can be found at the company's web site http://www.turbosquid.com.

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