London - June 16, 2009 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced MAX 2009 registration is open. Registrants can now sign up for MAX 2009 sessions and labs. Adobe MAX is where the world’s most influential designers, developers and business decision makers gather to shape the future of engaging experiences and gain a competitive edge through intensive design/develop skills sessions and unique networking opportunities. This year, MAX will run from Oct. 4-7 at the Los Angeles Convention Center in Los Angeles.

Under the “Connect. Discover. Inspire.” theme, MAX 2009 will explore three emerging technology trends that are changing the landscape of communications: social computing, cloud computing and the expansion of rich content and video across mobile phones and other devices. MAX 2009 will feature keynotes from Adobe chief executive officer Shantanu Narayen, Adobe chief technology officer Kevin Lynch and other industry luminaries, as well as technology sneak-peeks, technical sessions, hands-on labs and exhibits.

Quote:
Kevin Lynch, Adobe chief technology officer

“We are in a time of significant disruption and businesses are grappling with how technology will play in their strategies to survive and thrive,” said Kevin Lynch, Adobe chief technology officer. “MAX will bring together some of the brightest minds in design, development and business to discuss how our industry is transforming, and learn new techniques and best practices that will fuel the next generation of rich applications.”

MAX 2009 offers three tracks of more than 200 sessions and 100 hands-on labs. The Envision track is where decision-makers managing digital experience design and development projects can learn best practices and tested strategies from other organisations. The Design track will dive into the art and science of designing across media, including Web, interactive, video, mobile and print. In the Develop track, developers will learn best practices for architecting, building and deploying next-generation Web, mobile and enterprise applications.

MAX programs back by popular demand include:
•        BYOL (Bring Your Own Laptop) Labs provides engaging, educational and hands-on sessions for attendees to learn new skills with Adobe software.
•        Unconference discussions — participant-driven, casual presentations on important design and develop business topics.
•        Russell Brown@MAX, which is the essential Adobe® Photoshop® Master Class — a three-day, hands-on course bringing together top art directors, designers, illustrators and photographers to learn advanced imaging tips and techniques.
New this year:
•        LiveCycle@MAX bundle offers one and a half days of preconference training on the fundamentals of Adobe LiveCycle® ES. Attendees will also receive a full conference pass to MAX 2009, including LiveCycle developer sessions and labs that offer in-depth training on the next release of LiveCycle ES.

2009 MAX Awards
The call for entries is now open for the 2009 MAX Awards, which recognises the best use of Adobe products and technologies for creating engaging experiences. All entries must be submitted online at: www.adobemaxsubmission.com/submission. The entry deadline is July 31, 2009.

Finalists and winners will be selected in each of these categories:
•        Advertising and Branding
•        Education
•        Enterprise Productivity
•        Entertainment
•        Mobile
•        Public Sector
•        Social Networking
•        Social Responsibility

New this year, category winners will be selected by public online voting. Online voting will open two weeks prior to MAX 2009. The top three finalists in each category will attend MAX to showcase their entries. To see last year's winners and finalists, visit the 2008 MAX Award Winners & Finalist Gallery. The 2009 MAX Award winners will be announced at the MAX Awards ceremony on Oct. 6 in the Nokia Theatre.

Registration

To register for MAX 009, visit the MAX 2009 registration page. Register before Aug. 31, 2009 to qualify for the early bird discount.

Exhibits and Sponsorship
For additional information on sponsorship and promotional opportunities at MAX 2009, visit the Sponsor MAX page and complete the sponsorship inquiry form.

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