Analysts Can Improve Research Results with Current and Forecasted Demographic Data Images for Publication

Redlands, California— July 08, 2009 — Experts and students across all industry sectors now have easy access to the most accurate demographic data with ESRI’s 2009 Sourcebook products.

The softcover ESRI Sourcebook of ZIP Code Demographics, 23rd Edition, and ESRI Sourcebook of County Demographics, 21st Edition, are now available. Both books include more than 80 of ESRI’s 2009/2014 demographic variables such as population, age distribution, and income. Information also includes spending potential indexes for 20 products and services along with reference information such as database methodology statements and maps.

As an option, this data is also available on CD-ROM. The Sourcebook•America with ArcReader CD-ROM contains all the information in both the softcover Sourcebooks along with ArcReader map display and ZIP*Search analysis software. For more precise analyses, Sourcebook•America with ArcReader is also available with data at the tract and place geographies.

“The comprehensive information in ESRI’s 2009 Sourcebook products represents the newest, most accurate results derived from ESRI’s unique demographic data methodologies,” says Catherine Spisszak, data product manager. “In these challenging economic times, it is imperative that organizations have access to proven, trusted data. For more than 20 years, companies, government agencies, universities, and nonprofit organizations have relied on the information in ESRI’s Sourcebook products to perform accurate analyses and make better, more informed business decisions.”

Information in the Sourcebook products is used by both private- and public-sector organizations for projects such as determining whether current government services are meeting a population’s needs, exploring new markets and business opportunities, and forecasting demand for products and services in existing markets. Sourcebook products also help businesses evaluate store performance and profile customer or constituent types.

For more information about ESRI’s Sourcebook products, visit www.esri.com/sourcebooks

About ESRI

Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in geographic information system (GIS) technology, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at http://www.esri.com .


Contact:

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Matthew DeMeritt,
ESRI
Tel.: 909-793-2853, extension 1-2930
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