COMPTON, Calif. — (BUSINESS WIRE) — July 30, 2009 — Belkin International, Inc., today announced that it has won the prestigious IDEA Award, by cosponsors Industrial Designers Society of America (IDSA), BusinessWeek, Target Corporation, and Autodesk Inc., a world leader in design innovation technologies. Belkin received the bronze IDEA Award for the Powerline AV+ in the Entertainment category. The Powerline AV+ allows users to reliably transmit content from the Internet directly to home-theater systems and computers through the wires in their homes.

Belkin began competing in 2002 and has received a total of nine IDEA Awards, with the last seven awards occurring in the past six years. Belkin’s award-winning design team also made the “Top Corporations” list of companies who have won the most awards in the past six years.

The 2009 jury, composed of 20 world-renowned designers and design thinkers, spent weeks previewing entries online and two-and-a-half days of intense, face-to-face evaluation and debate on IDEA. Judging criteria for each entry focused on nine areas of industrial design excellence: design innovation; benefit to the user; benefit to the client/business; benefit to society; ecological responsibility; appropriate aesthetics and appeal; usability testing; rigor and reliability (Design Research category); and internal factors and methods, implementation (Design Strategy category).

Powerline AV+ Starter Kit (F5D4075)

• Ideal for high-quality transmission of video, such as HD movies, and other data
• Includes a 3-port Adapter to support multiple devices, such as AV equipment and a gaming console, as well as a single-port version to plug into a router
• Transfers data at speeds of up to 200Mbps
• Security: 128-bit AES link encryption with key management for secure powerline communications
• Operating Range:
  • Up to 300m in wall powerlines
  • 16 bridged devices per station
• Standards
  • IEEE 802.3/802.3u
  • HomePlug® AV-certified
  • Coexistence with HomePlug 1.0

For more information, please visit www.idsa.org.

HomePlug is a trademark of the HomePlug Powerline Alliance, Inc., in the U.S. and other countries.

About IDEA, Industrial Designers & IDSA

The IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy.

IDSA is the voice of industrial design, committed to advancing the profession through education, information, community, and advocacy.

To learn more about Belkin International, Inc., visit http://www.belkin.com/pressroom/about/?sid=36.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6018646&lang=en.

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Contact:

Belkin International, Inc.
Melody Chalaban, Public Relations Manager
310-604-2347
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or
Jacqueline Romulo, Public Relations Coordinator
310-604-2303
Email Contact