3DVIA Studio and 3DVIA Scenes in Free Public Beta; Freemium Business Model to be Adopted After Beta Period

SAN FRANCISCO — (BUSINESS WIRE) — March 9, 2010 — Dassault Systèmes (DS) (Paris: DSY), a world leader in 3D solutions, today announced the public beta of 3DVIA Studio and 3DVIA Scenes, two powerful applications that enable new communities of Web users to create, publish and share highly realistic 3D experiences online. The new 3DVIA offerings combine the power of social media with content creation apps and reusable 3D content assets to radically simplify the 3D content creation process. Both applications are being made available on www.3DVIA.com, and are free to all users during the public beta period. 3DVIA.com is an active and growing community of more than 150,000 users, made up of 3D enthusiasts, artists, creative professionals and programmers, and features the 3DVIA Store and user-generated content warehouse, a rapidly expanding database with over 21,000 reusable 3D models and assets.

“3DVIA’s mission is to empower anyone to communicate ideas easily and powerfully in 3D. We have worked hard to open 3D content creation capabilities to a wider market,” said Lynne Wilson, CEO, 3DVIA, Dassault Systèmes. “The release of these two new applications marks a significant milestone in our journey.”

3DVIA Studio is a new 3D development environment for programmers and artists who want to create complex, interactive games, simulations, serious games and Web-based applications. 3DVIA Studio is downloadable software that allows skilled users to create virtually any online 3D experience they envision through a flexible programming interface, an open architecture and a 3D hosting platform located at www.3DVIA.com. Users can syndicate their 3D creations to their own websites through an embed code technique similar to the process found on many online video sites.

The real power for 3DVIA Studio comes from a new social development concept enabling approved 3DVIA users and third-party developers to create and distribute custom components—extending the applications functionality beyond the basic feature set. These custom “add-on” components will be uploaded and shared through the 3DVIA Store, establishing a very valuable 3D content creation platform for users well into the future.

3DVIA Scenes is a 100 percent Web-based, multi-user 3D application platform targeted at creative professionals and 3D enthusiasts looking to adopt 3D content creation without the need for complicated programming. It features a simple drag-and-drop interface enabling users to easily build their online applications using 3D models and pre-programmed 3D “smart objects” developed and shared through the 3DVIA content warehouse. The 3D smart objects can range from simple animated elements like lamps and doors to more complex applications that integrate data from external sources. The ability for 3DVIA Scenes users to remix content online allows non-technical users to leverage the power of the highly skilled 3DVIA community.

The two new applications being released to the public are free for non-commercial use during the beta period, with the goal of capturing feedback from new users and the existing 3DVIA community. 3DVIA will openly and actively engage with users to help shape the future product direction. Both products are expected to emerge from their beta phases with a “Freemium” business model, allowing a basic edition of each program to remain free while offering a premium version for commercial use. Interested parties may contact 3DVIA to discuss the details of the premium version.

Dassault Systèmes also announced the upcoming release of the first game title built with 3DVIA Studio – “Billions, Save Them All,” a social game to be released on Facebook.com later this year. Please see accompanying press release for details.

The new applications and the complete 3DVIA Platform will be showcased at the 2010 Game Developers Conference in San Francisco, California, March 11-13 in 3DVIA’s booth (#1432).

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About 3DVIA

3DVIA, the newest brand in the Dassault Systemes portfolio, delivers lifelike 3D experiences to the world's rapidly expanding digital communities. It represents a bold commitment to extend 3D technology to new users, businesses, and consumers. By delivering products designed specifically for non-traditional users of 3D applications, 3DVIA establishes an entirely new way for companies to communicate across the enterprise and directly with consumers using 3D as a universal language. The 3DVIA brand offers a wide range of 3D digital content creation and publishing applications for users of all skill levels. For more information about 3DVIA, go to: http://www.3dvia.com and http://www.3dvia.com/products.

About Dassault Systèmes:

As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systèmes brings value to more than 115,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systèmes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systèmes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systèmes’ shares are listed on Euronext Paris (#13065, DSY.PA) and Dassault Systèmes’ ADRs may be traded on the US Over-The-Counter (OTC) market (DASTY). For more information, visit http://www.3ds.com .