Two-Day Event Presented in Association with Variety Will Be Held Sept. 15 – 16 in Los Angeles

LOS ANGELES & MILFORD, Conn. — (BUSINESS WIRE) — June 14, 2010 — Sony has signed on as a Premier Sponsor of the 3rd annual 3D Entertainment Summit™, announced co-producers The Bob Dowling Group and Unicomm, LLC. Sony’s involvement includes a major presence within the conference program, official 4K 3D projection provider of the conference sessions, and a showcase of Sony’s leading 3D entertainment technologies – demonstrating Sony’s industry-leading commitment to the 3D ecosystem. The 3D Entertainment Summit, slated for September 15-16, 2010 at the Hilton Los Angeles/Universal City, is presented in association with Variety.

"The 3D Entertainment Summit™ is delighted Sony has joined us as a Premier Sponsor of an event which brings together the biggest names and brightest minds in the sector,” says Bob Dowling. “Sony’s participation demonstrates the potential of 3D to change the face of the entertainment universe and to drive screens to the home, a key goal of our entertainment constituency.”

“Sony is involved in every stage of the 3D value chain from the lens to the living room,” said Chris Fawcett, Vice President of Sony’s television business and Co-Chair of the company’s US 3D Marketing Task Force. “We are excited to showcase our deep commitment to high-quality 3D experiences during the conference.”

The 3D Entertainment Summit™ contains a mix of general sessions and panel sessions presented by a host of industry experts and executives. The highly interactive, discussion-driven environment allows entertainment professionals the opportunity to gain practical insight into 3D technology, market considerations, adoption rates, creative and production strategies, and talent and licensing issues to gain a better sense of how 3D relates to their future.

Premier Sponsors include: RealD and Panasonic Consumer Electronics Company; Official Sponsors include: MASTERIMAGE 3D; Supporting Sponsors include: Samsung Electronics; Sponsors include: NVIDIA Corporation, Mitsubishi Digital Electronics, Hyundai, Technicolor, BSAT Labs (2D to 3D conversion), JVC U.S.A, VOLFONI 3D Eyewear and Legend 3D; Screen Sponsors: Harkness Screens and Strong / MDI Screen Systems; Supporters: Micoy Corporation, GUNNAR Optiks, American Paper Optics, Lightspeed Design, Inc. / DepthQ, Roxio and Spatial View. Industry Partners: Interpret LLC, ICG Magazine, JUMP! 3D, Screen Digest, S3DGA (The S-3D Gaming Alliance) and Meant to Be Seen (mtbs3D.com), the foremost authority group on consumer S-3D gaming and entertainment.

The 3D Entertainment Summit™ presented in association with Variety is the definitive conference devoted to examining and analyzing the burgeoning confluence of 3D and entertainment. Last year's event attracted more than 500 attendees representing a “who’s who” in 3D from top brands and all aspects of the entertainment community. The Summit has drawn international media coverage and boasted industry leading sponsors. Reflecting its status as a "thought leadership" event, the third annual 3D Entertainment Summit will again feature Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation SKG as a speaker. Additional featured speakers, interviewees and panels, will be announced shortly. For more information, please visit: www.3d-summit.com.

The 3D Gaming Summit™ in association with Variety, the most recent addition to the entertainment industry series of events produced by The Bob Dowling Group and Unicomm, LLC, featured an all-star speaker roster of industry leaders this past April. Keynotes included producer Jon Landau (Avatar), director Paul W.S. Anderson (Resident Evil), and executives Phil Eisler (NVIDIA) and Josh Greer (RealD). For more information: www.3dgamingsummit.com.

Unicomm LLC. is an independent business-to-business communications company specializing in originating and managing world class trade shows and conferences in underserved and nascent markets. Founded in 1998 in Milford, CT, Unicomm enjoys impressive track record of dozens of successful show launches and hundreds of event productions. Unicomm’s properties include the 3D Entertainment Summit in association with Variety, The 3D Gaming Summit, the LA Times Travel & Adventure Show, Adventures in Travel Expo in NY, CH, DC and Seattle, and the Green Travel Summit. For more information: www.unicomm.org.

The Bob Dowling Group - For 17 years through 2007, Bob Dowling was editor-in-chief and publisher of The Hollywood Reporter and president of the VNU Business Media Film and Performing Arts Group. During Dowling's tenure, The Reporter launched numerous new products, including the HollywoodReporter.com Web site, e-mail edition, weekly edition, THR East, Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as well as many annual events such as the Women in Entertainment Power 100 stand-alone issue and its related breakfast event, the Next Generation ranking of prominent young executives, the Film and TV Music Conference and the reorganized Key Art Awards. Dowling recently started his own information and consulting firm, the Bob Dowling Group, to serve clients looking to navigate the converging worlds of entertainment and technology, with the 3D Entertainment Summit as a lead project.

Variety - Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).