"The current surge of interest in 3D content and consumer electronics devices has led to a flood of requests to our Lab for information about 3D," said Consumer 3D Experience Project program manager Phil Lelyveld. "With the support of our member companies, we have established an online resource that we hope will become a key source of information for anyone interested in learning about and keeping up with the latest developments in stereoscopic 3D."
The resource center called the "Consumer 3D Experience Project" at http://3D.etcenter.org links to current information related to the rapidly evolving 3D entertainment landscape; which includes movies, sports, and video games. The site provides 3D news, information about upcoming events for 3D professionals, content release and broadcast information, links to training and education resources, and a database of information about market research reports. The information, which is available to all, is updated on a daily basis. The site is a great starting point for industry, press, and consumers interested in 3D.
"Because of our expertise in 3D, our access to research, and the ETC@USC's Consumer 3D Experience Lab, we are able to not only track the latest news and events on 3D, but also offer up the history and context for 3D moving into the future," said David Wertheimer, executive director and CEO at ETC@USC. "Our new consumer 3D project site is one of the top places to go if you are looking for the latest information and pointers to the wealth of resources available on 3D content."
While the information offered by the Consumer 3D Experience Project is accessible to anyone tracking the developments within this area, sponsors of the Entertainment Technology Center are provided with additional exclusive information and analysis. In addition, the ETC@USC works closely with other leading organizations in this field, such as the CEA, Variety, SMPTE, Sports Video Group, the International 3D Society, NAB, etc. to create influential conferences and events about stereoscopic 3D.
About the Entertainment Technology Center @ USC
The Entertainment Technology Center @ USC, founded in 1993 with the help of George Lucas, is a non-profit organization within USC's School of Cinematic Arts. The ETC brings together the top entertainment, technology and consumer electronics companies to evaluate what consumers really want, which is then translated to the companies that make technology products. The ETC strives to show how technology impacts the next generation consumer, which will improve the consumer experience and will uncover new revenue streams for entertainment-related products. Along with USC's School of Cinematic Arts, current ETC sponsors include: The Walt Disney Company, Sony Pictures Entertainment, Twentieth Century Fox, Paramount Pictures, Warner Bros. Entertainment, Alcatel-Lucent, Cisco, Deluxe Entertainment Services Group, Inc., DTS, Lucasfilm Ltd, TATA Consultancy Services, and Technicolor, also Dolby, LG Electronics, MasterImage 3D, NBC Universal, Panasonic, RealD, Singapore IDA, and Thales.
www.etcenter.org
For information contact: Shana Starr / Tiffany Massey LFPR (for ETC@USC) 949.502.7750 x 209/218 Email Contact / Email Contact
