IMTS2010 CHICAGO and PLANO, Texas, September 14, 2010 - Siemens PLM
Software, a business unit of the Siemens Industry Automation Division and a leading global provider of
product lifecycle management (PLM) software and services, today announced a new
integrated machine design solution aimed at creating value for companies that
develop and market machine tools and production machines. Mechatronics Concept
Designer represents a paradigm shift for the industry with a new systems engineering approach
to machine design that captures “voice of the customer” input, manages early
requirements and facilitates the simultaneous definition and simulation of the
complex mechanical, electrical and automation software found in today’s
increasingly complex machine tools. With an easy-to-use, interactive simulation
capability based on groundbreaking “gaming” technology, Mechatronics Concept
Designer can help significantly reduce development time and improve product quality
for the global machine design industry.

Mechatronics Concept Designer, which is based on Siemens PLM Software’s flagship
computer-aided design application NX software and works in conjunction with its Teamcenter,
was announced today at the International Manufacturing Technology Show (IMTS) in
Chicago. Siemens is also highlighting several other solutions at IMTS applicable to
the machinery industry, including the Virtual Machine, a machine simulation toolkit
that is part of the company’s Tecnomatix software suite of digital manufacturing applications.
The Virtual Machine allows OEMs tocreate a virtual version of a machine tool in software that can be used to maximize
productive machine time on their customers’ real machines.

“Siemens PLM Software’s Mechatronics Concept Designer solution enables our
entire development team to collaborate more effectively from the beginning to the
end of the machine design process, thereby allowing us to catch and easily correct
issues early, before they become costly manufacturing or customer related
problems,” said Dr.-Ing. Siegfried Schmalzried, Managing Director MAG Switzerland,
MAG Industrial Automation Systems. “In addition, its ability to capture and
support requirements, coupled with its outstanding physics simulation, gives us the
confidence we are producing a very high quality design that will meet or exceed our
customers’ expectations. And that’s a strong competitive edge.”

An integrated end-to-end systems engineering approach
The development process in the machine tool industry requires experts from several
different disciplines, including mechanical, electrical, and software design, to
develop a complex machine to the specific requirements of each individual customer.
Traditional software tools don’t take requirements into account, and the lack of a
“common language” has made it difficult for these disciplines to integrate with
each other until the end of the design process when changes are more costly, both in
time and money. This fragmented set of design applications combined with the
complexity of the machines, has made it virtually impossible to simulate and
evaluate various design concepts to support rapid and effective product development
decision making.

Siemens PLM Software’s Mechatronics Concept Designer enables mechanical,
electrical, and software/automation disciplines to work in parallel. It includes all
the powerful mechanical design features of NX while enabling the user to develop a
list of sensors and actuators which can be easily selected and positioned, laying
the foundation for the electrical engineers to create the layout plan. And more
efficient software development is supported through the ability to make the
machine’s sequence of operations available in a standard format common in the
machinery industry.

Working in conjunction with Teamcenter, the world’s most widely used PLM system,
Mechatronics Concept Designer delivers an end-to-end machine design solution with an
integrated systems engineering approach. At the beginning of the development cycle,
designers can use the Teamcenter requirements management and systems engineering
capabilities to build a functional model that ensures customer requirements are
incorporated into the design.

“Machine tool builders must improve development methods that span from conceptual
design through detailed design,” said Sal Spada, Research Director, ARC Advisory
Group. “Specifically, development methods that facilitate conceptualization of a
system early in the design process and track functional requirements with the
implementation are essential to reducing time to market and ensuring that the
completed system meets the customer expectations.”

Video game technology enables groundbreaking simulation
Mechatronics Concept Designer also includes a state-of-the-art modeling and
simulation capability based on NVIDIA PhysX technology. This physics engine,
developed with the PhysX SDK from NVIDIA, is similar to the software technology used
in many of today’s modern video games. This groundbreaking approach to simulation
makes it easy to quickly create and interactively validate alternative design
concepts. In addition, the user is able to interact with the digital machine model
while the simulation is running, providing the ability to test the effects of
different inputs in real time. The ability to model real-world physical behavior in
the virtual world, based on simplified mathematical models, enables early concept
verification that helps detect and correct errors when they are least expensive to
resolve.

“Siemens PLM Software is constantly looking for ways to create value for our
customers by focusing on their specific needs and developing unique solutions to
meet those needs,” said Joan Hirsch, vice president of Product Design Solutions,
Siemens PLM Software. “Mechatronics Concept Designer is an excellent example of
this commitment and focus and its integration with NX and Teamcenter creates the
industry’s most complete machine design solution. By providing the ability to
simulate and validate complete concepts in a virtual environment we are not only
helping our customers develop machines faster, we are also helping them design with
more confidence and with a higher degree of quality.”

Siemens PLM Software at IMTS
Mechatronics Concept Designer is being demonstrated in booth number E-4040 at IMTS.
Attendees at IMTS also have the opportunity to observe several other technology
solutions from Siemens designed to maximize manufacturing productivity including the
Tecnomatix Virtual Machine solution mentioned above.

About Siemens PLM Software
Siemens PLM Software, a business unit of the Siemens Industry Automation Division,
is a leading global provider of product lifecycle management (PLM) software and
services with 6.7 million licensed seats and more than 63,000 customers worldwide.
Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with
companies to deliver open solutions that help them turn more ideas into successful
products.

About the Siemens Industry Automation Division
The Siemens Industry Automation Division (Nuremberg, Germany) is a worldwide leader
in the fields of automation systems, industrial controls and industrial software.
Its portfolio ranges from standard products for the manufacturing and process
industries to solutions for whole industrial sectors that encompass the automation
of entire automobile production facilities and chemical plants. As a leading
software supplier, Industry Automation optimizes the entire value added chain of
manufacturers – from product design and development to production, sales and a
wide range of maintenance services. With around 39,000 employees worldwide
(September 30), Siemens Industry Automation achieved sales of €7.0 billion in
fiscal year 2009.
www.siemens.com/industryautomation< http://www.siemens.com/industryautomation>
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Note: Siemens and the Siemens logo are registered trademarks of Siemens AG.
Mechatronics Concept Designer, NX, Teamcenter and Tecnomatix are trademarks or
registered trademarks of Siemens Product Lifecycle Management Software Inc. or its
subsidiaries in the United States and in other countries. NVIDIA and PhysX are
trademarks or registered trademarks of NVIDIA Corporation. All other trademarks,
registered trademarks or service marks belong to their respective holders.