Axium Unveils a Sweeping Transformation to its Corporate Identity and a New Website with Enhanced Customer Experience

Beaverton, Oregon – Oct 6th, 2010 — Axium, a leading developer of accounting, project management and business development software for architectural and engineering (A/E) firms, announces the launch of a new company logo, corporate tagline, new product names and a complete overhaul to Axium.com.

The new brand reflects Axium’s focus on connecting people, projects and profits. 

“During the last year we conducted market research programs to understand what would connect with A/E industry professionals and we used the results to help influence the direction of our new brand identity,” said Julie Ginn, Axium Marketing Director.  “Our new website reflects our primary focus of creating an easy user experience. We made a promise to be the easiest and best solution for architectural and engineering firms and refreshing our website is part of that commitment.”

Axium’s new customer-focused website, www.axium.com, was designed to enhance the customer experience by allowing A/E firms to better understand how Axium’s software products can help them solve their specific business challenges and improve their financial, project management and business development processes.   

“Our new branding represents the future of Axium and it’s a promise to our clients that we’ll keep developing innovative software,” Ginn said. “Rebranding allowed us to step back and think about how we can reach out and connect with our clients in a new way.”

Axium’s software products, formally known as Ajera and Portfolio, have been changed to ajeraCore and ajeraComplete. This change will be coupled with new feature releases as part of Ajera 6.0 that include paperless billing review, a client invoice designer and new dashboard reports. 

Media Inquiries
Julie Ginn
Marketing Manager
Email Contact
+1 503.530.3000

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