Irvine, CALIFORNIA, May 15, 2012 - Luxion, a leading developer of advanced 3D rendering and lighting technology and makers of KeyShot^®, the first real time ray tracing and global illumination program for 3D rendering and animation, has released an all new KeyShot plugin for Autodesk 3ds Max. This plugin is free of charge for all 3ds Max users.

As a member of the Autodesk Developer Network, Luxion has developed a plugin for 3ds Max that automatically loads the model into KeyShot with all parts, groups and layers intact. From the file menu, the export is a one-click process that instantly opens the model in KeyShot. 3ds Max users now have the fastest way to bring their models into KeyShot, creating a cleaner workflow through the entire design process. With the speed of creating material and lighting variations in KeyShot, 3D artists have an increasingly efficient pipeline for rendering and animation.

 “We are seeing increased use of KeyShot within the CG and Entertainment industry for creating highly detailed, photorealistic product and character visualization." said Dr. Henrik Wann Jensen, Chief Scientist and co-founder of Luxion. “With the capabilities 3ds Max provides to create complicated geometry, users need a fast and efficient way to create visualizations of that data. KeyShot is the way to do just that. No other product focuses on speed, ease of use, quality and accuracy of renderings like KeyShot. Now we give 3ds Max users access to these capabilities even faster.” See how people are using KeyShot here.

Basic usage of the plugin is as follows:

• Access the plugin through the File, Export menu
• Export the entire scene or a only a selection
• A KeyShot .bip file is saved out on export
• KeyShot is automatically opened with the .bip file loaded

The 3ds plugin supports the following for parts:

Individual objects
Parts are imported independently with materials and layers
Groups of objects
Creates a new level in the scene tree hierarchy with individual objects within.
Materials on objects
Two unique objects sharing one material are imported linked by material, but can still be unlinked.
Layers
Layers do not influence the grouping of objects, but are utilized for operations like hiding parts. Hidden layer will not be imported.

The new 3ds Max plugin can be downloaded here. The user will need to have KeyShot 3 installed ( available here). 3ds Max versions currently supported by the plugin are 3ds Max 2012 and 2013.

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot® is the first realtime ray tracing and global illumination program for  3D rendering and animation that uses a physically correct rendering engine certified by the CIE (International Commission on Illumination).

Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data.

Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Dell, HP, Microsoft, Motorola, Nokia, Procter & Gamble, IDEO, frog design and SMART Design. For more information visit http://www.keyshot.com.

Press contact:
Luxion, Inc.
Josh Mings
Marketing Manager
Email Contact
+1-(949) 274-8871

KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners. 

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