Disney Creativity Studio App receives content refresh; both let kids learn to draw their favorite Disney and Marvel characters, and will be available in time for the Holidays.

GLENDALE, Calif. — (BUSINESS WIRE) — October 24, 2013 — Disney Consumer Products (DCP) and Marvel Entertainment today announced the launch of the Marvel Creativity Studio Stylus and App, created by eKids, exclusively for iPad. The app delivers a creative space for kids to learn to draw, color and animate their favorite Marvel Super Heroes and villains from Avengers Assemble, The Ultimate Spider-Man and Hulk and the Agents of S.M.A.S.H., while the stylus adds special and enhanced play value.

“The Marvel Creativity Studio is an innovative way for fans of all ages to learn how to draw some of Marvel’s most popular Super Heroes while allowing them to use their imagination to feel like they’re part of the action,” said Josh Silverman, executive vice president of global franchise licensing and commercialization at Disney Consumer Products. “Leveraging the comic drawing history of the Marvel brand with the innovation that eKids brings to the table – or in this case, tablet – this product delivers a fun experience with endless play value.”

App and Stylus features include:

• Professionally illustrated coloring pages, where you can add your own flare with tons of drawing tools and an extensive color pallet
• Use of the stylus to unlock special tools including the " Reveal" tool to flawlessly color the page like a pro
• An interactive grid system that includes specialty drawing aids such as side-by-side drawing canvas, trace lines and unique “Drawing Scope” – allowing artists of all levels to successfully learn how to draw these characters
• Build and animate action scenes with character stickers, sound effects, speech bubbles and backgrounds
• Create your own custom stickers and add them to animated scenes

In addition to the launch of the Marvel Creativity Studio Stylus and App, the Disney Creativity Studio App has received a content refresh with more drawing tools to use, so kids can now create drawings of even more of their favorite Disney characters including Disney Junior’s Sofia the First, Doc McStuffins and Jake and the Never Land Pirates, as well as Monsters University and Disney Princess characters.

The Stylus – which includes unlimited access to all content and future updates – is available at mass retailers. A deluxe version with a limited edition zippered carry case is available exclusively at Apple Retail Stores and from the Apple Online Store; both retail for $34.99. The Marvel Creativity Studio app is FREE and may be found at www.appstore.com/MarvelCreativityStudio. The Disney Creativity Studio App is also FREE from the App Store or at  www.AppStore.com/DisneyCreativityStudio.

For more information, visit  www.eKids.com.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and www.Pinterest.com/DisneyLiving.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.

About eKids

eKids, a distributor of cutting edge electronics in collaboration with iHome, now brings your favorite licensed characters to life on iHome’s award-winning and innovative products. We combined state-of-the-art technology with preeminent licensed characters from some of the world’s biggest brands. The result is a line of interactive apps and styluses, fashion forward speaker systems, alarm clocks, headphones, ear buds, and iPod and mp3 docks that appeal to trendsetters of all ages looking for quality electronics and fun activities featuring iconic characters they love.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131024005212/en/

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