Up-to-date and detailed digital maps of administrative and postcode boundaries comprise the basis of analyses of company data and market potential as well as many business and location intelligence applications. In addition to data on market potential such as purchasing power, regional company data such as turnover figures can also be analyzed for each location of interest.  Regionally displaying and analyzing this data reveals any gaps in market coverage and pinpoints high-potential areas for expansion as well as marketing and sales endeavors.

GfK's maps of Japan are part of the largest collection of digital administrative and postcode maps available on the market.

Additional information
on GfK's market data and digital maps can be found at www.gfk.com/marketdata and www.gfk.com/maps.

Illustrations
Print-quality illustrations can be found at www.gfk.com/Documents/News/2014/japan.zip

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices. 

Additional information can be found at www.gfk.com



Contact:

Cornelia Lichtner
Public relations
T: +49 7251 9295 270
F: +49 7251 9295 290
cornelia.lichtner@gfk.com