MELVILLE, N.Y. — (BUSINESS WIRE) — September 4, 2014 — Canon U.S.A., Inc., a leader in digital imaging, announced today that the company will make available in October 2014 a free firmwareⁱ upgrade for its DP-V3010 4K Reference Display (launched in January 2014) that delivers enhanced basic performance, enabling the review of video footage supporting the ITU-R BT.2020 next-generation broadcast standard color gamut.ⁱⁱ

The 30-inch Canon DP-V3010 display has garnered high acclaim from professionals working in 4K digital cinema production. Through the new firmware upgrade, users will be able to verify video footage captured in the ITU-R BT.2020 color gamut (Rec. 2020), which was employed in the 4K TV broadcasting tests carried out earlier this year in Japan, as well as make use of the ACES proxy transfer standard for the ACES (Academy Color Encoding System) color management standard, which has been gaining wide adoption in Hollywood and the motion picture industry. Thanks to these new features, Canon’s new firmware upgrade will enable improved efficiency for the latest video production and editing workflows in response to the high-level demands of a variety of professionals in the industry.

Enabling the confirmation of video captured in the ITU-R BT.2020 color gamut

The new firmware upgrade for the DP-V3010 enables professionals to display and verify video content captured and recorded in the ITU-R BT.2020 (Rec. 2020) color gamut for 4K- and 8K-resolution video. When paired with the EOS C500 Digital Cinema Camera (launched in October 2012)ⁱⁱⁱ, the combination can support the input-to-output needs of professionals working in next generation video production and broadcasting.

Support for ACESproxy

The new firmware will enable the Canon DP-V3010 professional display to support the ACESproxy transfer standard^iv for the ACES color management standard advocated by AMPAS (the Academy of Motion Picture Arts and Sciences). When used in combination with the EOS C500 camera or other input devices that support ACESproxy, users can take advantage of streamlined color grading for video captured on-set as well as edited in post-production, contributing to improved workflow efficiency during the video-production process.

Verification of Cinema Gamut and DCI-P3+ video

The firmware upgrade will enable users of the Canon DP-V3010 to display and confirm video content captured and recorded in not only the currently supported DCI-P3 (SMPTE PR 431-2), ITU-R BT.709 (Rec. 709), EBU, SMPTE-C and AdobeRGB color gamut, but also Cinema Gamut and the DCI-P3+ color gamut supported by the EOS C500 Digital Cinema Camera. Thanks to this new capability, the display responds to the needs of users who make use of video footage employing wide color gamuts.^v

Support for YCbCr 4:4:4, other video formats

The new firmware upgrade supports YCbCr 4:4:4 luminance and chroma sampling, a video format used on-set in digital cinematic production. In addition, Canon’s DP-V3010 is the first^vi 4K professional-use display to support the 48 frames-per-second digital cinema frame rate standard that has been gaining currency. The firmware upgrade also includes support for a variety of other video formats.

Addition of Peaking function

A Peaking function included in the new firmware displays a color outline around subjects in focus. For professionals working in 4K and other high-resolution formats, this function can be helpful when adjusting the point of focus for a shot.

Various additional functions enable enhanced video-production workflow efficiency

1. Gain R/G/B and Bias R/G/B functions enable color temperature settings to be adjusted separately
2. A new function lets users delete imported LUTs (Look Up Tables)^vii
3. Automatic switching between 3G-HDI and HD-SDI
4. Function Guide: displays the list of functions assigned to each F button
5. Banner: enables users to set the banner display to “off”
6. OSD Position: allows users to select the placement of such OSD (On-Screen Display)^viii items as the menu, image-quality adjustment slide bar and time codes
7. Selection of how Interlace or PsF input signals are displayed

Additional information

Canon will host demonstrations of the upgraded DP-V3010 display at the company’s booth at IBC (International Broadcasting Convention) 2014, which will be held from September 12 to 16 in the Netherlands.

Note: Additional details regarding the firmware upgrade for the DP-V3010 display will be made available on the Canon U.S.A. homepage in October of this year.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2013�nbsp; and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

All referenced product names, and other marks, are trademarks of their respective owners.

�nbsp; Based on weekly patent counts issued by United States Patent and Trademark Office.

ⁱ Firmware is a type of software used to control product hardware functions.
ⁱⁱ Does not comprise all chromaticity points in the RGB color gamut. Please refer to the above color gamut comparison table for the chromaticity points supported by the DP-V3010.
ⁱⁱⁱ Requires the firmware upgrade for the EOS C500 camera announced on September 4, 2014.
^iv The version of ACESproxy is ACES System Ver. 0.7.
^v Does not comprise all chromaticity points in the RGB color gamut. Please refer to the above color gamut comparison table for the chromaticity points supported by the DP-V3010.
^vi Based on a Canon survey. As of September 4, 2014.
^vii A LUT (Look Up Table), as a reference table for calculation method and numerical value, encompasses the image-making know-how of each respective colorist.
^viii A function that shows and operates the display for each setting on the device’s screen.

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