“Another valuable launch attribute marketers need to pay attention to is emotion – for a second year in a row, there has been a positive relationship between emotional associations with a new product after exposure to marketing communications and the degree of product adoption in the marketplace,” said Aaron Reid, Ph.D. Chief Behavioral Scientist at Sentient Decision Science. “Using Sentient Prime implicit research technology, we now have a globally scaled research platform that quantifies the emotion that consumers associate with new products.”
The MMNPL survey, conducted during October 2014, uncovers data related to awareness of new consumer product launches, influential trends, media usage and purchasing behavior. This is the thirteenth consecutive year the MMNPL survey has been conducted.
To learn more about the MMNPL survey, click here. To view the 2014 results and key insights, click here to request a download of the 2014 MMNPL eBook.
To interview Joan Schneider, CEO of Schneider Associates and/or Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science about the findings, please contact Nicole LeLacheur at Schneider Associates at NLeLacheur@SchneiderPR.com or 617-646-3309.
Schneider Associates is an integrated marketing communications and public relations agency that launches, accelerates and sustains products, services, companies and communities. To learn more about Schneider Associates, visit: www.schneiderpr.com, or follow us on Facebook, Twitter and LinkedIn.
Sentient Decision Science, LLC is a full service market research and consulting firm. The firm was founded by Aaron Reid, Ph.D. in 2007 in response to a need for more advanced, practical and precise research methods in the market research industry. www.sentientdecisionscience.com
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