In a Near Tie, Apple Closes the Gap on Samsung in the Fourth Quarter as Worldwide Smartphone Shipments Top 1.3 Billion for 2014, According to IDC

Huawei returned to the list of top 5 worldwide vendors, emphasizing its midrange and high-end smartphones (P Series and Mate Series respectively), and saw continued success with its Honor line. Huawei attributed its 2014 success to improved brand awareness and overall customer experience, which it will look to evolve even further in 2015.

Xiaomi fell from the third position to fifth in 4Q14, beating out LG for the final spot among the top 5. Even though volumes declined slightly from 3Q14 levels, Xiaomi posted the largest year-over-year growth of all the leading vendors, thanks to a solid demand within its home country of China and a steady release of new devices, including the Mi4 LTE. Xiaomi's grip on the number 5 spot is tenuous at best, with LG and ZTE following close behind.

Top Five Smartphone Vendors, Shipments, Market Share and Year-Over-Year Growth, Q4 2014 Preliminary Data (Units in Millions)

                               
Vendor    

4Q14
Shipment
Volumes

   

4Q14 Market
Share

   

4Q13
Shipment
Volumes

   

4Q13 Market
Share

   

Year-Over-
Year Change

1. Samsung     75.1     20.01%     84.4     28.83%     -11.0%
2. Apple     74.5     19.85%     51.0     17.43%     46.0%
3. *Lenovo     24.7     6.59%     13.9     4.75%     77.9%
4. Huawei     23.5     6.25%     16.6     5.66%     41.7%
5. Xiaomi     16.6     4.42%     5.9     2.03%     178.6%
Others     160.9     42.9%     120.9     41.31%     33.1%
Total     375.2     100.0%     292.7     100.0%     28.2%
                               
*Lenovo + Motorola     24.7     6.6%     19.5     6.7%     26.4%
                   

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