Feel the Blade in “Fruit Ninja” with Immersion
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Feel the Blade in “Fruit Ninja” with Immersion

iDreamSky adds TouchSense® Engage to “Fruit Ninja” Android Mobile Game in China

SAN JOSE, Calif. & BEIJING — (BUSINESS WIRE) — July 6, 2015 — Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced a new addition to the Games You Can Feel category emerging in mobile gaming. The Chinese version of the popular fruit slicing mobile game “Fruit Ninja,” published by iDreamSky, the largest independent mobile game publisher in China, now features tactile effects created with TouchSense® Engage, Immersion’s haptic technology. “Fruit Ninja” is the latest game added to the growing list of popular mobile games that are haptic-enabled.

Created with TouchSense Engage, players feel the custom-designed tactile elements as they wield their blade to slice the different fruits and avoid bombs. Each type of fruit has its own unique tactile design. The blade feels like a whoosh as it moves across the screen. Bombs feel like an explosion when hit. And toward the end of a level, the tactile effects intensify at the rate and speed of the blade swipe, culminating into a multi-hit explosion.

Jeff Lyndon, president and co-founder at iDreamSky stated, “We are always excited to include new technology that enhances users’ experience in our products. By including tactile effects in ‘Fruit Ninja,’ we can see that our players are more engaged and excited about the game. In a game like ‘Fruit Ninja’ the tactile effects provide a more immersive experience. We look forward to continuing to work with Immersion.”

“‘Fruit Ninja’ is a prime example of a great mobile game that is a natural fit for haptics,” said Jason Patton, general manager and vice president of Content and Media at Immersion. “The smart yet simple concept, high-quality design and interactive user experience are fantastic elements to work with for haptics. Immersion’s custom-designed tactile effects add engagement to the game, which will boost user enjoyment.”

TouchSense Engage is a comprehensive solution that makes it possible to precisely control the actuator in a mobile device to create an unlimited number of tactile effects. The tactile effects complement audio and visual components of mobile games and media, creating a more engaging experience for consumers.

Immersion’s TouchSense Engage enables developers to create haptically-enhanced games that can be enjoyed on the vast majority of Android mobile devices on the market today, with optimal haptic performance when the games are played back on devices running TouchSense Core technology.

This version of “Fruit Ninja” is available for download in all major Android stores in China.

About iDreamSky

iDreamSky Technology Limited (NASDAQ: DSKY) is the largest independent mobile game publishing platform in China based on the number of active users in 2015, according to Analysys International, an independent market research firm. The Company believes that it has redefined the role of a game publisher by redesigning and optimizing third-party games and delivering them to users through its proprietary distribution channels as part of its broader publishing solution. Well-known international mobile game developers grant the Company access to the source codes of their games, allowing for greater control and efficiency in redesigning their games for the China market. The Company distributes these games through both its proprietary distribution channels and third-party channels, such as app stores and device pre-installations. The Company also operates games as a service, where the Company offers live game services and gains user insights through its multi-dimensional data analysis engine to drive ongoing game optimization and monetization. For more information, please visit http://ir.idreamsky.com

About Immersion ( www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology. The company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore "mechanical" feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 1,900 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at www.immersion.com or www.touchsense.com

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding iDreamSky’s products, the use of Immersion’s TouchSense Engage technology by iDreamSky, the use of TouchSense Engage technology in mobile games and media, and the use of TouchSense Core software in mobile phones.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo, and TouchSense, are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - C)


Contact:

For investor and media inquiries, please contact:
Edelman for Immersion
Colleen Kuhn, +1 650-762-2804
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The Blueshirt Group
Jennifer Jarman, +1 415-217-5866
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or
iDreamSky Technology Limited
Cherie Wan, +86 755 8657 7491
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or
ICR, Inc.
Chenjiazi Zhong, +1 646-450-5180
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