Global Embedded Multi Media Card (eMMC) Industry
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Global Embedded Multi Media Card (eMMC) Industry

LONDON, July 9, 2015 — (PRNewswire) — This report analyzes the worldwide markets for Embedded Multi Media Card (eMMC) in Thousand Units by the following End-Use Application Areas: Automobiles, Mobile Phones, Tablets, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 20 companies including many key and niche players such as -

Greenliant Systems, Ltd.
Kingston Technology Corporation
Micron Technology, Inc.
Phison Electronics Corporation
SK Hynix Inc.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
An Introductory Prelude II-1
eMMC: The Mainstream Flash Memory for Mobile Devices II-1
Table 1: Global Flash Memory Market (2014): Percentage
Breakdown of Consumption by Device Type(includes
corresponding Graph/Chart) II-2

Table 2: Global Mobile Handset Flash Memory Market (2014):
Percentage Breakdown of Unit Sales by Memory Type (includes
corresponding Graph/Chart) II-2

Table 3: Global eMMC Market (2012 & 2014): Percentage
Breakdown of Unit Shipments by Memory Densities (includes
corresponding Graph/Chart) II-3
Explosive Proliferation of Smartphones Widens Market
Opportunity for eMMC II-3
Opportunity Indicator II-4
Table 4: Global Smartphones Market (2014 & 2020): Sales
Breakdown in Thousand Units by Geographic Region (includes
corresponding Graph/Chart) II-4

Table 5: Global Smartphones Market: CAGR Ranking Over
2014-2020 by Major Countries for US, Canada, Japan, France,
Germany, Italy, UK, Russia, China, India, and Brazil
(includes corresponding Graph/Chart) II-5

Table 6: Global Mobile Phones Market (2010-2016): Percentage
Breakdown of Shipments by Feature Phones and Smartphones
(includes corresponding Graph/Chart) II-5

Table 7: Average Selling Price of Smartphones in US$ for
2010, 2012 & 2014 (includes corresponding Graph/Chart) II-6

Table 8: Global Smartphone Market: Average Storage Capacity
in Gigabytes for the Years 2010 & 2015 (includes
corresponding Graph/Chart) II-6
Growing Demand for Sleeker & Thinner Mobiles Benefits eMMC II-6
Proliferation of Mobile Internet Gives a Fillip to eMMC Market II-7
Key Statistical Findings II-8
Table 9: Global Mobile Telecommunications Market (2014):
Mobile Cellular Subscriptions and Active Mobile Broadband
Subscriptions by Region for The Americas, Europe, CIS
Countries, Asia-Pacific, The Middle East, and Africa II-8

Table 10: Monthly Mobile Data Traffic (in MB) for
Smartphones, Mobile PCs and Tablets (2014 & 2020) (includes
corresponding Graph/Chart) II-8

Table 11: Percentage Breakdown of Mobile Data Consumption in
Smartphones by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9

Table 12: Percentage Breakdown of Mobile Data Consumption in
Tablets by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9
LTE: A Key Driver of Mobile Data Traffic & the Need for Data
Storage II-9
Opportunity Indicators II-10
Table 13: World Market for Mobile Handsets by Technology -
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G,
3G, 3.5G, and 3.9G/4G Enabled Handsets for Years 2013 & 2015
(includes corresponding Graph/Chart) II-10

Table 14: Global LTE Devices Market: Percentage Breakdown of
Unit Shipments by Geographic Region for years 2013 and 2015
(includes corresponding Graph/Chart) II-11

Table 15: Global LTE Devices Market (2013 & 2015):
Percentage Breakdown of Volume Shipments by Device Type
(includes corresponding Graph/Chart) II-12

Table 16: Leading Players in the Global LTE Smartphones
Market (2014): Percentage Breakdown of Volume Shipments for
apple, LG, Samsung, Sony and Others (includes corresponding
Graph/Chart) II-12
Rapid Proliferation of the Android Platform Spurs Growth II-13
Table 17: Global Mobile OS Market (2014 & 2020): Percentage
Breakdown of Unit Sales by Operating System (includes
corresponding Graph/Chart) II-14
Preloaded Applications Drive Demand for Higher Storage
Capacity in Smartphones II-14
Increasing Adoption of Tablets Drives Developments in eMMC Market II-15
Expanding Applications to Benefit the Market II-15
Automotive Industry: An Emerging Application Area II-16
Table 18: Increasing Electronic Content in Automobiles: A
Comparative Analysis of Electronic Component & Software Value
As a Percentage of Total Vehicle Value for Years 1975, 2000 &
2012 (includes corresponding Graph/Chart) II-17
eMMC Eats into SD Cards' Market Share II-18
Table 19: Global Mobile Storage Devices Market (2013 & 2015):
Percentage Breakdown of Unit Shipments by Storage Device Type
for SD Cards & eMMC (includes corresponding Graph/Chart) II-18
Updated v5.1 Specification Extends the Proficiency of the eMMC
System II-19
Emergence of Universal Flash Storage (UFS): A Threat to Reckon
With II-19
eMMC Vs. UFS: A Comparative Analysis II-20
Growing Image of UFS as the New Generation Mobile Device
Storage Bothers eMMC II-20
eMMC to Focus on Low to Medium-Priced Smartphones Amid
Looming Threat from UFS in High-End Segment II-21
Early Stage Status of UFS to Help eMMC Keep Growth Intact in
the Near-Term II-22
Market Share Analysis II-22
Table 20: Leading Players in the Global eMMC/eMCP Market
(2014): Percentage Breakdown of Dollar Sales for Kingston,
Micron, Samsung Electronics, SanDisk, SK Hynix, Toshiba and
Others (includes corresponding Graph/Chart) II-22
Market Outlook II-22

2. PRODUCT OVERVIEW II-23
Embedded Multimedia Card (eMMC): A Definition II-23
Characteristics of eMMC II-23
eMMC Packets and Responses II-24
eMMC Standards II-24
eMMC Specifications at a Glance II-25
End Use Applications II-26

3. PRODUCT INNOVATIONS/INTRODUCTIONS II-27
Silicon Motion Technology Rolls Out Ultra-High Performance
SATA 6Gb/s FerriSSD® and Single-Package Ferri-eMMC™ Embedded
Memory Solutions II-27
Micron Technology Unveils e•MMC 5.0 Memory for Automotive
Storage Applications II-27
Toshiba America Electronic Launches New Class of e-MMC™
Embedded NAND Flash Memory Products II-27
Spansion Unveils New Family of Industrial-Grade e.MMC NAND
Memory Products II-27
Arasan Chip Systems Unveils eMMC v5.0 Total IP Solution II-27
Micron Technology Launches 128-Gigabit NAND Flash Memory Device II-28
SanDisk Announces iNAND Extreme™ EFD's Support for NVIDIA®
Tegra 4-based Tablet Reference Designs II-28
Arasan Chip Systems to Upgrade Devices to Support e-MMC 5.0
Specification II-28
SanDisk Launches High-End eMMC Cards II-28
Micron Technology Introduces e-MMC Solutions for Automotive
Industry II-28
SanDisk Unveils 128-Gigabit NAND Flash Memory Chip II-28
SanDisk to Fabricate iNAND Ultra Devices with 19nm Process
Technology II-29
Toshiba Unveils 19nm Generation 128GB NAND Flash Chip II-29
Samsung Launches New Flash-Friendly File-System II-29
Transcend Introduces eMMC Solution II-29
Samsung Electronics Commences Production of High Density eMMC
Pro Cards II-29

4. RECENT INDUSTRY ACTIVITY II-30
Greenliant Systems Commences Production of eMMC NANDrive™ SSDs II-30
LFoundry to Acquire Italy-Based Manufacturing Plant of Micron
Technology II-30
Samsung Commences Mass Production of eMMC PRO 5.0 Chips II-30
Samsung Electronics Takes Over NVELO II-30
SK Hynix to Takeover Link_A_Media Devices II-30

5. FOCUS ON SELECT PLAYERS II-31
Greenliant Systems, Ltd. (US) II-31
Kingston Technology Corporation (US) II-31
Micron Technology, Inc. (US) II-31
Phison Electronics Corporation (Taiwan) II-32
SK Hynix Inc. (South Korea) II-32
Samsung Electronics (South Korea) II-32
SanDisk Corporation (USA) II-33
Silicon Motion Technology Corp. (Taiwan) II-33
Toshiba America Electronic Components, Inc. (US) II-34

6. GLOBAL MARKET PERSPECTIVE II-35
Table 21: Global Recent Past, Current & Future Analysis for
eMMC by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) II-35

Table 22: Global Historic Review for eMMC by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific, and Rest of World
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes corresponding
Graph/Chart) II-36

Table 23: Global 11-Year Perspective for eMMC by Geographic
Region - Percentage Share Breakdown of Unit Shipments for US,
Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) II-37

Table 24: Global Recent Past, Current & Future Analysis for
eMMC in Automobiles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) II-38

Table 25: Global Historic Review for eMMC in Automobiles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) II-39

Table 26: Global 11-Year Perspective for eMMC in Automobiles
by Geographic Region - Percentage Share Breakdown of Unit
Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-40

Table 27: Global Recent Past, Current & Future Analysis for
eMMC in Mobile Phones by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, and Rest of World Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2014 through 2020 (includes corresponding Graph/Chart) II-41

Table 28: Global Historic Review for eMMC in Mobile Phones by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) II-42

Table 29: Global 11-Year Perspective for eMMC in Mobile Phones
by Geographic Region - Percentage Share Breakdown of Unit
Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-43

Table 30: Global Recent Past, Current & Future Analysis for
eMMC in Tablets by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) II-44

Table 31: Global Historic Review for eMMC in Tablets by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) II-45

Table 32: Global 11-Year Perspective for eMMC in Tablets by
Geographic Region - Percentage Share Breakdown of Unit
Shipments for US, Canada, Japan, Europe, Asia-Pacific, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-46

Table 33: Global Recent Past, Current & Future Analysis for
eMMC in Other Applications by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, and Rest of World Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2014 through 2020 (includes corresponding Graph/Chart) II-47

Table 34: Global Historic Review for eMMC in Other
Applications by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2010 through 2013
(includes corresponding Graph/Chart) II-48

Table 35: Global 11-Year Perspective for eMMC in Other
Applications by Geographic Region - Percentage Share Breakdown
of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) II-49

III. MARKET

1. THE UNITED STATES III-1
A.MARKET ANALYSIS III-1
Increasing Electronics per Household Offers Scope for Growth III-1
Outlook III-1
Product Launches III-2
Strategic Corporate Developments III-4
Select Players III-4
B.Market Analytics III-7
Table 36: US Recent Past, Current & Future Analysis for eMMC
by Application - Automobiles, Mobile Phones, Tablets, and
Other Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-7

Table 37: US Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-8

Table 38: US 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020(includes corresponding Graph/Chart) III-9

2. CANADA III-10
Market Analysis III-10
Table 39: Canadian Recent Past, Current & Future Analysis
for eMMC by Application - Automobiles, Mobile Phones,
Tablets, and Other Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-10

Table 40: Canadian Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-11

Table 41: Canadian 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-12

3. JAPAN III-13
A.Market Analysis III-13
Outlook III-13
Product Launch III-13
B.Market Analytics III-14
Table 42: Japanese Recent Past, Current & Future Analysis
for eMMC by Application - Automobiles, Mobile Phones,
Tablets, and Other Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-14

Table 43: Japanese Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-15

Table 44: Japanese 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-16

4. EUROPE III-17
Market Analysis III-17
Table 45: Europe Recent Past, Current & Future Analysis for
eMMC by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) III-18

Table 46: Europe Historic Review for eMMC by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-19

Table 47: Europe 11-Year Perspective for eMMC by Geographic
Region - Percentage Share Breakdown of Unit Shipments for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-20

Table 48: Europe Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-21

Table 49: Europe Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-22

Table 50: Europe 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-23

4a. FRANCE III-24
Market Analysis III-24
Table 51: French Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-24

Table 52: French Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-25

Table 53: French 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-26

4b. GERMANY III-27
Market Analysis III-27
Table 54: German Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-27

Table 55: German Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-28

Table 56: German 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-29

4c. ITALY III-30
A.Market Analysis III-30
Outlook III-30
Corporate Development III-30
B.Market Analytics III-31
Table 57: Italian Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-31

Table 58: Italian Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-32

Table 59: Italian 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-33

4d. THE UNITED KINGDOM III-34
Market Analysis III-34
Table 60: UK Recent Past, Current & Future Analysis for eMMC
by Application - Automobiles, Mobile Phones, Tablets, and
Other Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-34

Table 61: UK Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-35

Table 62: UK 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-36

4e. SPAIN III-37
Market Analysis III-37
Table 63: Spanish Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-37

Table 64: Spanish Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-38

Table 65: Spanish 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-39

4f. RUSSIA III-40
Market Analysis III-40
Table 66: Russian Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-40

Table 67: Russian Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-41

Table 68: Russian 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-42

4g. REST OF EUROPE III-43
Market Analysis III-43
Table 69: Rest of Europe Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-43

Table 70: Rest of Europe Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-44

Table 71: Rest of Europe 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-45

5. ASIA-PACIFIC III-46
Market Analysis III-46
Table 72: Asia-Pacific Recent Past, Current & Future
Analysis for eMMC by Geographic Region - China, South Korea,
Taiwan, and Rest of Asia-Pacific Markets Independently
Analyzed with Unit Shipments in Thousands for Years 2014
through 2020 (includes corresponding Graph/Chart) III-46

Table 73: Asia-Pacific Historic Review for eMMC by
Geographic Region - China, South Korea, Taiwan, and Rest of
Asia-Pacific Markets Independently Analyzed with Unit
Shipments in Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-47

Table 74: Asia-Pacific 11-Year Perspective for eMMC by
Geographic Region - Percentage Share Breakdown of Unit
Shipments for China, South Korea, Taiwan, and Rest of
Asia-Pacific Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) III-48

Table 75: Asia-Pacific Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-49

Table 76: Asia-Pacific Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-50

Table 77: Asia-Pacific 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-51

5a. CHINA III-52
Market Analysis III-52
Table 78: Chinese Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-52

Table 79: Chinese Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-53

Table 80: Chinese 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-54

5b. SOUTH KOREA III-55
A.Market Analysis III-55
Outlook III-55
Product Launches III-55
Corporate Development III-55
Select Players III-56
B.Market Analytics III-57
Table 81: South Korean Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-57

Table 82: South Korean Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-58

Table 83: South Korean 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-59

5c. TAIWAN III-60
A.Market Analysis III-60
Outlook III-60
Product Launch III-60
Select Players III-60
B.Market Analytics III-61
Table 84: Taiwan Recent Past, Current & Future Analysis for
eMMC by Application - Automobiles, Mobile Phones, Tablets,
and Other Markets Independently Analyzed with Unit Shipments
in Thousands for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-61

Table 85: Taiwan Historic Review for eMMC by Application -
Automobiles, Mobile Phones, Tablets, and Other Markets
Independently Analyzed with Unit Shipments in Thousands for
Years 2010 through 2013 (includes corresponding Graph/Chart) III-62

Table 86: Taiwan 11-Year Perspective for eMMC by Application -
Percentage Share Breakdown of Unit Shipments for
Automobiles, Mobile Phones, Tablets, and Other Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-63

5d. REST OF ASIA-PACIFIC III-64
Market Analysis III-64
Table 87: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-64

Table 88: Rest of Asia-Pacific Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-65

Table 89: Rest of Asia-Pacific 11-Year Perspective for eMMC
by Application - Percentage Share Breakdown of Unit
Shipments for Automobiles, Mobile Phones, Tablets, and Other
Markets for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-66

6. REST OF WORLD III-67
Market Analysis III-67
Table 90: Rest of World Recent Past, Current & Future
Analysis for eMMC by Application - Automobiles, Mobile
Phones, Tablets, and Other Markets Independently Analyzed
with Unit Shipments in Thousands for Years 2014 through 2020
(includes corresponding Graph/Chart) III-67

Table 91: Rest of World Historic Review for eMMC by
Application - Automobiles, Mobile Phones, Tablets, and Other
Markets Independently Analyzed with Unit Shipments in
Thousands for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-68

Table 92: Rest of World 11-Year Perspective for eMMC by
Application - Percentage Share Breakdown of Unit Shipments
for Automobiles, Mobile Phones, Tablets, and Other Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-69

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 20 (including Divisions/Subsidiaries - 21)

The United States (9)
Japan (1)
Asia-Pacific (Excluding Japan) (11)

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