Parents, Kiss Bedtime Battles Goodnight with A Little Help from Netflix
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Parents, Kiss Bedtime Battles Goodnight with A Little Help from Netflix

BEVERLY HILLS, Calif., Nov. 4, 2015 — (PRNewswire) —  Parents, get ready for your victory lap because your bedtime-stalling kids just met their match. It's no secret kids will say everything from the outrageous – "I hate the inside of my eyelids" – to the hard-to-argue-with "I'm starving-dying of thirst-need to pee" excuse to avoid bedtime o'clock. Now, with the help of Netflix and DreamWorks Animation, grown-ups can stop the kids' shenanigans while making some mischief of their own.

Dinotrux '5 Minute Favorites' only on Netflix

With today's launch of five-minute-long 'favorites' of the hit series Dinotrux from DreamWorks Animation, parents can offer up an ENTIRE SHOW – that's 300 whole seconds, kids – to motivate little ones to get ready for bedtime, pronto. Kids will think they're getting away with murder, but parents will get the last laugh when the show ends after just five minutes and the kids are tucked in on time. Parents: 1, Kids' Bedtime Stalls: 0.

While short on time, the new Dinotrux 5 Minute Favorites are big on kid-approved action. Netflix and DreamWorks Animation engineered the new shows knowing exactly what kids love most: rewatching their favorite scenes.  Parents know when kids like a show, they really like it. And ask to re-watch their favorite scenes over, and over, and over again. The three new 5 Minute Favorites, launching today on Netflix, showcase favorite scenes following the rapid adventures of Ty-Rux and Revvit as they demonstrate important lessons of teamwork and friendship – even among the unlikeliest of pairs. To watch on Netflix simply search for 5 Minute Favorites.

It turns out that bedtime stalls are a universal problem faced by parents around the world. Netflix polled parents across seven countries (US, UK, France, Canada, Australia, Brazil, and Mexico) and found 61 percent of parents who are in charge of getting their children tucked in at night are dealing with their kids' creative stall tactics at bedtime. All of that lollygagging adds up to parents spending nearly 20 minutes every single night negotiating with kids to get them into bed.

While the bedtime struggle is real across the globe, how the antics unfold varies by region.

No matter how long it takes to get there, at the end of the day, all of the hard work getting them to bed is worth it.  87 percent of parents agree that the last snuggle once their child is quietly tucked into bed is one of the most special parts of their day. Tucking them in is magic, it's just getting there that's the hard part.

About the Research

The Netflix Survey was conducted online by Ipsos Public Affairs on behalf of Netflix from September 2-23, 2015. For the survey, a sample of 7,277 parents with a child ages 2-10 in the US, UK, France, Canada, Australia, Brazil, or Mexico, was interviewed online, including 7,087 respondents who say that they are the primary parent responsible for getting their child tucked into bed at night at least some of the time. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 1.3 percentage points for all parents.

About the Netflix Offering for Kids

Netflix has a dedicated section for kids featuring dozens of original series for kids as well as TV shows and movies from great partners like PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego, all in a commercial free environment.  The dedicated section for kids is available across a broad range of devices including PCs and Macs, iPads, game consoles, streaming devices and smart TVs. Members are provided a Kids profile upon sign up and can customize additional profiles for their children. The kids experience features a character bar where you can find a deep selection of great TV shows and movies featuring that character. Kids, parents and caregivers will also be able to scan through row after row of movies and TV shows organized by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of each title.  In 2015, Common Sense Media awarded six Netflix original series the Common Sense Seal for TV, an honor recognizing standout new TV series and specials that offer unique or exceptional media experiences for families with kids ages 2 to 17.

About Netflix

Netflix (NASDAQ: NFLX) is the world's leading Internet television network with over million members in over countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

 

Netflix, Inc. Logo.

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Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Dinotrux5minFavTarpitLiftEng.mp4
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SOURCE Netflix

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Netflix
Jenny McCabe - Email Contact - pr.netflix.com