The QuickPlay FPGA development platform together with Image Matters’ FPGA modules enable OEM’s to achieve the needed performance levels while optimizing costs, risks and time to market

SAN JOSE, Calif. — (BUSINESS WIRE) — March 30, 2016 — Image Matters, an advanced electronics provider for cutting edge video system manufacturers, and PLDA, a leading IP Core and FPGA solution provider, announced today their partnership to enable all video OEM’s to address their upcoming high end audiovisual application requirements, by bringing FPGA technology within their reach.

The video industry faces serious challenges as the processing needs increase much faster than the electronics industry is able to deliver. Evolutions towards 8k, HFR and HDR can no longer be met by traditional hardware and software solutions. Many OEMs are looking at FPGAs for their performance and flexibility, but stumble on their implementation complexity. The lack and cost of tailored FPGA based hardware platforms that suit the video applications has been a huge adoption barrier for many integrators.
The combination of PLDA’s QuickPlay® together with Image Matters hardware platforms solves that challenge by greatly simplifying FPGA development. With an intuitive software-like flow and a modular FPGA hardware platform specifically designed to address challenges of video applications, customers achieve a whole new level of control on their products.

With this partnership, video system designers can leverage, today, the combination of QuickPlay with Image Matters’ IM-X platform to tackle existing highly demanding video functions such as compression, processing, and more.
The upcoming bundle of QuickPlay with the Origami™ hardware module will enable even greater levels of productivity and performance, with a comprehensive video framework to outpace the fast evolution of video technologies. Thanks to this new approach blending software defined FPGA development tool and modular hardware, IP workflows, up to 8K resolution, High Dynamic Range and Higher Frame Rates will become accessible to every integrator.

Image Matters’ groundbreaking architecture has succeeded in merging flexibility and tremendous power in a business card size FPGA Module. Origami is tiny, yet handles 4K video flows and scales up on any form factor PCB to process up to 8K120p video flow.

“Image Matters offers a compelling hardware architecture to audiovisual system manufacturers. Isolating the processing module from the applicative carrier board brings new possibilities.” Said Jean-Yves Brena, PLDA’s founder and COO. “Combining this OEM oriented hardware solution with our Quickplay tool empowers OEMs to easily leverage new technologies through a ready to use modular architecture. Associated to pre-validated IP-Cores, QuickPlay users can now tremendously improve their time to market for their next generation video applications”.

QuickPlay is an innovative software defined FPGA development environment that enables developers with little to no FPGA expertise to build FPGA designs seamlessly and produce working hardware in record time. QuickPlay provides a complete end-to-end graphical and C++ dataflow entry allowing designers to develop FPGA applications using C/C++, and target existing FPGA platforms such as Image Matters’ IM-X and Origami.

“We were immediately seduced by the QuickPlay approach as it provides exactly what Image Matters has been looking for: ease and flexibility in hardware programming for a modular architecture.” Said Jean-Francois Nivart, Image Matters’ founder. “This approach unlocks unprecedented potential that will benefit everyone on the market. We're proud to team up with PLDA to address the incredible potential of the audiovisual markets”.

Product Availability:
QuickPlay v2.0 is available today and supports the Image Matters’ IM-X FPGA platform. The tool can be evaluated at no cost. Please visit QuickPlay online at www.quickplay.io or contact the QuickPlay team for details.

An Origami prototype will be available at this year’s NAB Show.
The IM-X board is already shipping and is empowered by QuickPlay. Please check image.matters.pro to see more details. For current and future design projects or questions, contact Image Matters team at contact@image.matters.pro .

About QuickPlay
QuickPlay is a PLDA GROUP ( www.pldagroup.com) brand that aims to accelerate the adoption of FPGA-based reconfigurable hardware in IT infrastructures by opening up FPGA design to non-hardware experts. The QuickPlay software IDE enables developers with different engineering backgrounds to model, design, debug, and deploy FPGA hardware as their end product or as a part of their final system, all without FPGA expertise, and without the pain and time traditionally associated with FPGA design. QuickPlay features a pure graphical and C/C++ design methodology that abstracts the hardware design and debug process, streamlines the mapping of the FPGA design on the hardware target, and completely hides the details of hardware implementation, for a user experience that compares with traditional software programming. QuickPlay is the result of years of research in the field of High-Level Design (HLD) and High-Level Synthesis (HLS) combined with PLDA GROUP strong expertise in FPGA hardware and IP design. QuickPlay enables leading technology companies to rip the benefits of FPGA without the pain, in domains such as Cloud computing, HPC, A/V broadcast, data center networking and more.

About Image Matters
At Image Matters, we’re passionate about images, just like you.
Image Matters brings its passion and experience into electronic subsystems for a single purpose:
simplifying the system designer’s job in pulling the audiovisual industry forward.
We believe that better, faster, brighter and more available video change our lives. 4K, UHD-1, 8K, HFR, HDR, HEVC, JPEG 2000, TICO, … and all your technologies contribute to a better world.
Let's work together to make them more accessible, more powerful and more successful.
More information on our video modules and carrier boards on: image.matters.pro

All trademarks or registered trademarks mentioned in this release are the intellectual property of their respective owners.

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