Industry Leaders Come Together to Increase Visibility and Interest in Modern Manufacturing Through an Interactive Augmented Reality Experience
NEEDHAM, Mass. — (BUSINESS WIRE) — September 27, 2018 — PTC (NASDAQ: PTC) today announced its support for the nation’s largest one-day celebration of manufacturing, Manufacturing Day, held this year on October 5. As the inaugural National Partner Sponsor, PTC collaborated with the National Association of Manufacturers’ (NAM) Manufacturing Institute and Rockwell Automation to create a comic book with an augmented reality (AR) experience. Using the free comic book and app, Manufacturing Day host companies can illustrate the technologies of modern manufacturing to help inspire a new generation to consider the field as an innovative and exciting career option.
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To inspire the next generation of manufacturing, PTC developed an AR-enabled comic book, powered by Vuforia, that showcases the latest technology deployed in leading factories. Accessible through the Smart MFG mobile app, the interactive experience provides a unique glimpse into a career in today’s modern factories and demonstrates that manufacturing in a smart, connected world is filled with technology, advanced skills, and creativity. (Photo: Business Wire)
“With a major skills gap threatening the viability of the manufacturing industry, a new generation of workers is required, proficient in modern business principles and next-gen technologies like augmented reality (AR) and the Industrial Internet of Things (IIoT),” said Jim Heppelmann, president and CEO, PTC. “It is our goal to foster the adoption of these manufacturing technologies and increase the business use cases throughout the industry. We’re honored to partner with the NAM, and continue our collaboration with Rockwell Automation, on such an important initiative.”
According to a recent report from Deloitte and the Manufacturing Institute, 80 percent of manufacturers currently indicate a moderate or serious shortage of qualified applicants for skilled and highly-skilled production positions. With the goal to inspire the next generation of manufacturing, PTC developed an AR-enabled comic book, powered by Vuforia®, that showcases the latest technology deployed in leading factories. Accessible through the Smart MFG mobile app, the interactive experience provides a unique glimpse into a career in today’s modern factories and demonstrates that manufacturing in a smart, connected world is filled with technology, advanced skills, and creativity.
“Modern manufacturing offers high-paying, high-tech jobs, but too many students, parents, and teachers don’t know about the opportunities for hands-on, meaningful work in our industry,” said NAM President and CEO Jay Timmons, who also serves as board chairman of The Manufacturing Institute. “Changing perceptions is critical to inspiring the next generation. By partnering with PTC and through the creation of the AR-enabled comic book, we are creating new ways of showing the tremendous opportunities a career in modern manufacturing offers.”
As part of the partnership, PTC’s Jim Heppelmann will join Jay Timmons and the NAM Board of Directors today to present on digital transformation and its role in creating a favorable policy climate for manufacturers. The NAM Board comprises more than 200 of the nation’s top manufacturing executives, representing large and small companies alike across all industrial sectors.
To learn more about this exciting partnership and Manufacturing Day events across the country, please visit: http://www.mfgday.com/.
Additional Resources
- Check out the comic book and download the Smart MFG app
- NAM, PTC to Open Doors, Open Minds on Manufacturing Day
- PTC and Rockwell Automation Announce Strategic Partnership to Drive Industrial Innovation and Accelerate Growth
- Harvard Business Review: “Why Every Organization Needs an AR Strategy,” authored by PTC CEO Jim Heppelmann and Harvard Professor Michael Porter
About the NAM
The National Association of Manufacturers
(NAM) is the largest manufacturing association in the United States,
representing small and large manufacturers in every industrial sector
and in all 50 states. Manufacturing employs more than 12 million men and
women, contributes $2.25 trillion to the U.S. economy annually, has the
largest economic impact of any major sector and accounts for more than
three-quarters of private-sector research and development. The NAM is
the powerful voice of the manufacturing community and the leading
advocate for a policy agenda that helps manufacturers compete in the
global economy and create jobs across the United States. For more
information about the Manufacturers or to follow us on Shopfloor,
Twitter and Facebook, please visit
www.nam.org.
About the MI
