SHIFT Automotive: A Roadmap to Make the Future of Mobility Smart and Sustainable
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SHIFT Automotive: A Roadmap to Make the Future of Mobility Smart and Sustainable

BERLIN — (BUSINESS WIRE) — August 5, 2019 — SHIFT Automotive returns to IFA Berlin, exploring how the latest technologies are shaping the way we live, work and drive. The two-day convention brings together start-ups and tech giants, car manufacturers and city planners.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190805005401/en/

https://b2b.ifa-berlin.com/en/IFA/ConventionsConferences/Shiftautomotive/ (Photo: Business Wire)

https://b2b.ifa-berlin.com/en/IFA/ConventionsConferences/Shiftautomotive/ (Photo: Business Wire)

Ford, Daimler’s Smart, Fujitsu, Hitachi and AXA are among the companies coming to this year’s SHIFT Automotive convention on September 10 & 11, 2019 in Berlin. To discuss the future of mobility, they will be joined by speakers like Francesca Bria, the Chief Technology Officer of Barcelona, one of Europe’s smartest cities, and Jay Ward, automotive consultant and the creative director of the Cars franchise at Pixar Animation Studios.

The Future of Mobility will not be decided by the latest concept cars – important as they may be. Instead, the success of new automotive technologies will be determined by human factors. That’s why SHIFT Automotive – a two-day festival of global insights and ideas for the future of mobility – will explore questions such as: Can we design smart mobility-as-a-service solution that work not just for industry, but individuals and society? Will sustainable technologies overcome the chicken-and-egg problem of demand and infrastructure? And in a world of autonomous vehicles, what happens to the joy of driving?

A forum for leaders from the technology and automotive industries, the convention will discuss dimensions of future mobility like smart services, society and sustainability; investigate the challenges of building smart environments designed for integrated smart mobility solutions; and explore how future technologies will bring us new driving experiences.

Participants will also hear from Sarah-Jayne Williams, Ford’s Director of Smart Mobility in Europe, Venkat Sumantran, the chairman of Celeris Technologies and former chief executive of Tata Motors, alongside top executives from Fujitsu, Hitachi, Daimler’s Smart Lab, Axa Insurance and many others.

SHIFT Automotive is an innovative and independent conference and exhibition format that will be held alongside IFA Berlin, the world’s most significant trade show for consumer electronics and home appliances. SHIFT Automotive is a joint venture of IFA Berlin and the Geneva International Motor Show.

Among this year’s speakers are:

Media Content Partner

Our official media partner Auto Futures will be reporting throughout the SHIFT Automotive convention. Copyright-free, broadcast quality video content will be available on autofutures.tv for journalists and media outlets to download - free of charge. This will include interviews with key speakers and mobility experts, and reports from IFA Berlin. Auto Futures is an award-winning content hub dedicated to the future of mobility. It delivers daily content from around the world - including breaking news, industry insight, interviews and events coverage - to an international audience of journalists, industry professionals and key decision makers.

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About IFA Berlin

IFA is the world's most significant trade show for consumer electronics and home appliances. It will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019.

www.ifa-berlin.com



Contact:

IFA
Nicole von der Ropp
IFA Global Communication
Email Contact

Messe Berlin GmbH
Emanuel Höger
Senior Vice President, Corporate Communication
Messe Berlin Group