New 12MP Center Stage Camera
MacBook Pro includes a new 12MP Center Stage camera that delivers enhanced video quality in challenging lighting conditions. Video calls are even more engaging with Center Stage, which automatically keeps users centered in the frame as they move around. The new camera also supports Desk View, which adds a whole new dimension to video calls. And with studio-quality mics and a phenomenal six-speaker sound system with support for Spatial Audio, MacBook Pro delivers an incredibly immersive audio experience whether users are listening to music or watching a movie in Dolby Atmos.
Thunderbolt 5 Comes to the Mac
MacBook Pro with M4 Pro and M4 Max features Thunderbolt 5 ports that more than double transfer speeds up to 120 Gb/s, enabling faster external storage, expansion chassis, and powerful docking and hub solutions. For example, by connecting just a single cable, pros like music producers can now light up their entire studio. All MacBook Pro models feature an HDMI port that supports up to 8K resolution, a SDXC card slot, a MagSafe® 3 port for charging, and a headphone jack, along with support for Wi-Fi 6E and Bluetooth 5.3.
A New Era with Apple Intelligence on the Mac
Apple Intelligence ushers in a new era for the Mac, bringing personal intelligence to the personal computer. Combining powerful generative models with industry-first privacy protections, Apple Intelligence harnesses the power of Apple silicon and the Neural Engine to unlock new ways for users to work, communicate, and express themselves on Mac. It is available in U.S. English with macOS® Sequoia 15.1. With systemwide Writing Tools, users can refine their words by rewriting, proofreading, and summarizing text nearly everywhere they write. With the newly redesigned Siri®, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac and other Apple products. New Apple Intelligence features will be available in December, with additional capabilities rolling out in the coming months. Image Playground gives users a new way to create fun original images, and Genmoji™ allows them to create custom emoji in seconds. Siri will become even more capable, with the ability to take actions across the system and draw on a user’s personal context to deliver intelligence that is tailored to them. In December, ChatGPT will be integrated into Siri and Writing Tools, allowing users to access its expertise without needing to jump between tools.
Apple Intelligence does all this while protecting users’ privacy at every step. At its core is on-device processing, and for more complex tasks, Private Cloud Compute gives users access to Apple’s even larger, server-based models and offers groundbreaking protections for personal information. In addition, users can access ChatGPT for free without creating an account, and privacy protections are built in — their IP addresses are obscured and OpenAI won’t store requests. For those who choose to connect their account, OpenAI’s data-use policies apply.
An Unrivaled Experience with macOS Sequoia
macOS Sequoia completes the new MacBook Pro experience with a host of exciting features, including iPhone Mirroring, allowing users to wirelessly interact with their iPhone, its apps, and notifications directly from their Mac.4 Safari®, the world’s fastest browser,5 now offers Highlights, which quickly pulls up relevant information from a site; a smarter, redesigned Reader with a table of contents and high-level summary; and a new Video Viewer to watch videos without distractions. With Distraction Control, users can hide items on a webpage that they may find disruptive to their browsing. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of exciting titles, including the upcoming Assassin’s Creed Shadows. Easier window tiling means users can stay organized with a windows layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials, all stored in one place. And users can apply new beautiful built-in backgrounds for video calls, which include a variety of color gradients and system wallpapers, or upload their own photos.
The Perfect Time to Upgrade or Switch to a Mac
Upgraders will get monumental improvements over Intel-based MacBook Pro models, including the amazing features of Apple Intelligence. When compared to an Intel-based MacBook Pro, the new MacBook Pro provides nearly 10x faster performance for AI-based workloads,1 and for graphics-intensive workloads, users get up to 20x faster performance.6 With battery life on the new MacBook Pro now up to 24 hours, upgraders will also experience up to 14 additional hours. And with the Liquid Retina XDR display, a new 12MP Center Stage camera, an immersive six-speaker sound system, the unrivaled experience of macOS Sequoia, and more, there’s never been a better time to upgrade or switch to MacBook Pro.
MacBook Air: The World’s Most Popular Laptop Now Starts at 16GB
MacBook Air® is the world’s most popular laptop, and with Apple Intelligence, it’s even better. Now, models with M2 and M3 double the starting memory to 16GB, while keeping the starting price at just $999 — a terrific value for the world’s best-selling laptop.
Better for the Environment
The new MacBook Pro is built to last and incredibly durable, created from a custom alloy that uses 100 percent recycled aluminum in the enclosure. It also uses 100 percent recycled rare earth elements in all magnets, and 100 percent recycled tin soldering, gold plating, and copper in multiple printed circuit boards. The packaging for the 14-inch MacBook Pro is now entirely fiber-based, joining the 16-inch MacBook Pro and bringing Apple closer to its goal to remove plastic from its packaging by 2025.
Today, Apple is carbon neutral for global corporate operations and, as part of its ambitious Apple 2030 goal, plans to be carbon neutral across its entire carbon footprint by the end of this decade.
Pricing and Availability
- Customers can pre-order the new MacBook Pro starting today, October 30, on apple.com/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store® locations and Apple Authorized Resellers, beginning Friday, November 8.
- The 14-inch MacBook Pro with M4 starts at $1,599 (U.S.) and $1,499 (U.S.) for education; the 14‑inch MacBook Pro with M4 Pro starts at $1,999 (U.S.) and $1,849 (U.S.) for education; and the 16‑inch MacBook Pro starts at $2,499 (U.S.) and $2,299 (U.S.) for education. All models are available in space black and silver.
- Additional technical specifications, including the nano-texture display and configure-to-order options, are available at apple.com/mac.
- MacBook Air with M2 and M3 comes standard with 16GB of unified memory, and is available in midnight, starlight, silver, and space gray, starting at $999 (U.S.) and $899 (U.S.) for education.
- New accessories with USB-C — including Magic Keyboard® ($99 U.S.), Magic Keyboard with Touch ID® ($149 U.S.), Magic Keyboard with Touch ID and Numeric Keypad ($179 U.S.), Magic Trackpad® ($129 U.S.), Magic Mouse® ($79 U.S.), and Thunderbolt 5 Pro Cable ($69) — are available at apple.com/store.
- Apple Intelligence is available now as a free software update for Mac with M1 and later, and can be accessed in most regions around the world when the device and Siri language are set to U.S. English. The first set of features is in beta and available with macOS Sequoia 15.1, with more features rolling out in the months to come.
- Apple Intelligence is quickly adding support for more languages. In December, Apple Intelligence will add support for localized English in Australia, Canada, Ireland, New Zealand, South Africa, and the U.K., and in April, a software update will deliver expanded language support, with more coming throughout the year. Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and other languages will be supported.
- With Apple Trade In®, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
- AppleCare+® for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best.
- Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started with their new device with a Today at Apple session at their nearest Apple Store.
