Figure 34 U.S. Broadband Households (2001 - 2010)

Figure 35 Evaluating TAM vs. Take Rate for iTunes-to-TV Movie Download Service

Figure 36 Apple TV Annual Unit Sales - US (2007 - 2011)

Figure 37 Apple TV Cumulative Unit Sales - US (2007 - 2011)

List of Tables

Table 1 iTunes’ Movie Sales Model

Table 2 Average Number of Televisions by Intender Segment

Table 3 Average Number of SD Digital TVs by Intender Segment

Table 4 Average Number of HDTVs by Intender Segment

Table 5 Average Number of Analog TVs by Intender Segment

Table 6 Average Number of DVD Players by Intender Segment

Table 7 Average Number of Game Consoles by Intender Segment

Table 8 Average Number of DVRs by Intender Segment

Table 9 Average Number of Desktop PCs by Intender Segment

Table 10 Average Number of Laptop PCs by Intender Segment

Table 11 Average Number of DVDs Purchased in Last Six Months by Intender Segment

Table 12 Average Number of Movies Rented Per Month by Intender Segment

Table 13 Average Age of Respondent by Intender Segment

Table 14 iPod Ownership and Interest in iTunes-to-TV Movie Service

Table 15 iTunes Video Usage and Interest in iTunes-to-TV Movie Service

Table 16 Number of iTunes Video Users by Household and Interest in iTunes-to- TV Movie Service

For more information visit http://www.researchandmarkets.com/research/8a5e17/apples_play_for_th

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