DreamWorks’ “Monsters vs. Aliens,” PepsiCo’s SoBe Lifewater, Intel and NBC Create ‘Monstrous’ 3D Super Bowl Event

About Intel

Intel (NASDAQ:INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom, blogs.intel.com and www.intru3d.com.

About NBC

NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC’s roster of popular scripted series includes the two-time Emmy-winning 30 Rock (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and The Office (starring Golden Globe winner and Emmy nominee Steve Carell), and My Name Is Earl, the #1 new scripted series of the 2005-06 television season among adults 18-49. In addition, NBC offers such hit dramas as Heroes, NBC's #1 series of the 2007-08 season in 18-49, the powerful Law & Order franchise, representing the longest-running crime series and the second-longest-running drama series in the history of television, and the venerable ER, which has received more Emmy nominations than any other show in television history.

In the alternative series realm, NBC boasts Deal or No Deal, hosted by Howie Mandel, as well as The Celebrity Apprentice, hosted by Donald Trump and produced by Mark Burnett, and The Biggest Loser. NBC’s alternative series also include Last Comic Standing and the #1 summer series in total viewers of 2008, America’s Got Talent. NBC also airs original movies and event programming throughout the year.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.



Contact:

For DreamWorks Animation:
DreamWorks Animation
Jeff Hare, 818-695-6055
Email Contact
or
For SoBe Lifewater:
PepsiCo
Kristi Hinck, 914-253-2437
Email Contact
or
Dan Klores Communications
Jeffrey Klein, 212-685-4300
Email Contact
Dave Donovan, 212-685-4300
Email Contact
or
For Intel Corporation:
Intel Global Communications
Nick Knupffer, 408-250-7265
Email Contact
or
For NBC:
NBC Press Contacts
Wendy Luckenbill, 818-777-2839
VP Scripted, Alternative Series, Specials and Daytime



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