Scenario 2: 3D TV ............ 67
Scenario 3: Multi-platform 3D .............................................. 68
Index of Figures
Figure 1: Number of upcoming 3D releases scheduled by US studio ............ 10
Figure 2: 3D TV technical chain and transition from SD to HD to 3D ............. 12
Figure 3: Three development scenarios for 3D .............................................. 15
Figure 4: Illustration of the anaglyph process ................................................. 17
Figure 5: Example of an anaglyph image .... 17
Figure 6: Illustration of spatial encoding ...... 18
Figure 7: Illustration of the "Top & Bottom" technique .................................... 18
Figure 8: Illustration of the "Left/Right" technique .......................................... 19
Figure 9: Illustration of the "Line interleave" technique .................................. 19
Figure 10: Illustration of the "Column interleave" technique ............................. 19
Figure 11: Illustration of the Checkerboard technique ...................................... 20
Figure 12: Illustration of temporal encoding .. 20
Figure 13: 2D + Illustration of metadata encoding ............................................ 21
Figure 14: Example of passive 3D glasses ... 22
Figure 15: Number of annual 3D releases (actual and planned) in theaters in the United States...................... 27
Figure 16: Number of 3D releases planned per US studio ............................... 27
Figure 17: Number of annual IMAX-only releases (actual and planned) .......... 28
Figure 18: Ad campaign for the broadcast of DreamWorks' 3D TV spot ......... 30
Figure 19: Red/cyan and green/magenta glasses for anaglyph 3D video ........ 30
Figure 20: Prototype of Telefonica's Imagenio 3D application ......................... 31
Figure 21: An outdoor advertisement in autostereoscopic 3D for Snickers ..... 33
Figure 22: 3D animation projected by Alioscopy's autostereoscopic screen installed in the Autodesk Gallery in
San Francisco ............................. 33
Figure 23: Overview of the 3D value chain ... 34
Figure 24: Illustration of the Panasonic camera (in development) and the two-camera HD assembly used by
Orange (3D Opera in Rennes) ..... 35
Figure 25: International Datacasting value chain ............................................. 37
Figure 26: Encoding levels for 3D TV ............ 38
Figure 27: Evolution of HD compatibility for IPTV households, 2008-2013 ...... 41
Figure 28: Performance of xDSL ................... 42
Figure 29: 3D TV technical chain and transition from SD to HD to 3D ............. 44
Figure 30: Interest in 3D content by genre .... 45
Figure 31: Technical chain for Sky's 3D tests .................................................. 50
Figure 32: Technical chain for Sensio's 3D offering ......................................... 51
Figure 33: Overview of NVIDIA's offering ..... 53
Figure 34: DMB and 3D ................................ 59
Figure 35: Comparison of 2D/3D screens and 2D/3D box office split, United States ......................................... 60
Figure 36: Comparison of average movie ticket price in 2008, for a 3D movie and a 3D projection of a Hannah
Montana concert in the US ........... 61
Figure 37: 3D drivers, rollout trend ................ 65
Figure 38: Three development scenarios for 3D .............................................. 68
Index of Tables
Table 1: Compatibility between image formats and screen types ................. 10
Table 2: Compatibility between image formats and screen types ................. 23
Table 3: Screen types available and compatibility with image formats ......... 23
Table 4: Formats favored by the leading screen manufacturers ................... 23
Table 5: Breakdown of all 3D screens worldwide by region .......................... 24
Table 6: Leading countries with RealD-equipped 3D screens worldwide in 2009............................................ 25
Table 7: Growth in the number of 3D screens worldwide, 2009-2013 .......... 26
Table 8: 3D productions released in the United States in 2008 (excluding IMAX)........................................... 26
Table 9: Types of movies preferred in 3D .. 36
Table 10: Technical specifications for the movie Ice Age 3 ............................ 36
Table 11: Compatibility of 3D TV in MPEG-4 AVC, satellite (36 MHz-repeater)................................................ 39
Table 12: Compatibility of 3D TV in MPEG-4 AVC, cable (8 MHz frequency) 40
Table 13: Compatibility of 3DTV in MPEG-4, DTT (8 MHz frequency) ........... 40
Table 14: Satellite compatibility of 3D TV in MPEG-4 AVC, DVB-S vs. DVB-S2............................................... 54
Table 15: DVB-S2 specification ................... 54
Table 16: Capacity gains with DVB-C2 ........ 55
Table 17: Cable compatibility of 3D TV in MPEG-4 AVC, DVB-C vs. DVB-C2.................................................. 56
Table 18: Results for the opening weekend of Monsters vs. Aliens in the US 61
Table 19: Obstacles and drivers in the development of the 3D market .......... 64
Table 20: Factors that would trigger the "3D Cinema" scenario ...................... 66
Table 21: Factors that would trigger the "3D TV" scenario ............................. 67
Table 22: Factors that would trigger the "Multi-platform 3D" scenario ............ 68
To order this report:
Television Broadcasting Industry: 3D Video
Nicolas Bombourg Reportlinker Email: nbo@reportlinker.com US: (805)-652-2626 Intl: +1 805-652-2626
