MAXON to Showcase Latest Versions of 3D Software Product Line at

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MAXON to Showcase Latest Versions of 3D Software Product Line at the 2010 NAB Show

At MAXON Exhibit Booth (# SL5624) Guest Artist Presentations to Highlight Role of CINEMA 4D in Accelerating Artist Productivity and Production Pipeline Efficiencies for Broadcast

NEWBURY PARK, Calif. — (BUSINESS WIRE) — March 23, 2010 — MAXON Computer, a leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced details of its presence at the NAB Show 2010 – the premier event for content professionals, taking place April 12th – 15th in Las Vegas. CINEMA 4D, the company’s cornerstone 3D software application, continues to be recognized worldwide as the 3D digital content creation software of choice by major broadcast networks and motion graphics designers because of its workflow efficiency, blazingly fast rendering speeds and seamless integration into leading compositing applications such as Adobe After Effects and Apple Motion. During show hours, MAXON welcomes members of the press and convention attendees to stop by its exhibitor booth # SL5624.

MAXON at the 2010 NAB Show

MAXON Press Luncheon

MAXON will kick-off this year’s show with its second annual sit-down luncheon at the Renaissance Las Vegas Hotel for members of the press on Monday, April 12^th; where Paul Babb, president and CEO, MAXON US, will discuss advancements to its 3D graphics technology offerings and highlight recent outstanding broadcast motion graphics projects that have relied on its software applications. With the release of CINEMA 4D R11.5, last fall, support for Apple® Motion now includes the export of 3D data. A special guest appearance from Mark Spencer, an Apple Certified Master Trainer in Final Cut Pro, DVD Studio Pro and Motion, will show the tight integration between CINEMA 4D and Motion, illustrating how the two can be used together to provide more creative compositing options that result in dynamic motion graphics. [Note: This is an invitation-only event. Members of the press interested in attending, please contact Vicky Gray-Clark, Email Contact indicating name and media outlet for consideration.]

MAXON Booth Highlights - # SL5624

At its NAB booth, # SL5624, MAXON will showcase the full range of capabilities that CINEMA 4D and BodyPaint 3D software applications play in empowering creative artists to create award winning digital content with an emphasis on solutions for broadcast designers.

Over the past year MAXON has introduced significant new technologies and advancements bringing increased functionality to 3D digital content creators. Last fall, MAXON released CINEMA 4D R11.5, a comprehensive upgrade that provides powerful image quality, rendering and workflow enhancements and offers an updated version of the popular motion graphics module MoGraph 2 – a staple with CINEMA 4D motion graphics artists. The company also introduced the CINEMA 4D Broadcast Edition, geared to broadcast design professionals, that delivers the ultimate 3D motion graphics toolkit to easily create everything from 3D titles and flying logos to abstract effects. “With its rollout of Cinema 4D R11.5 Broadcast Edition, MAXON gives us the Broadcast Extension Kit. What’s so great about that? Well for this user, the fact that I now have hundreds of preset objects and scenes at my disposal is huge. This is perfect for that I-need-this-done-now client. A lot of the preset objects and scenes are pre-animated and highly modifiable, and include camera and lighting,” said David Basulto, producer/director/editor with Clarity Pictures. (Source: POST Magazine, Review of MAXON CINEMA 4D R11.5, January 2010)

In addition, MAXON recently announced a strategic partnership with Tuningchannel to bring the powerful Python programming language to CINEMA 4D for custom functionality and enhanced workflow. In February, MAXON released CINEBENCH Release 11.5, an upgraded version of its essential benchmarking tool providing hardware manufacturers, studios, leading publications and system administrators access to the latest technology to test CPU and graphics card performance.

Guest Artists to Illuminate the 3D Process

In a ongoing effort to provide artists greater knowledge to the 3D creative process, MAXON has arranged for guest appearances from some of today’s most inspired digital content professionals shaping the way we see the world, who will showcase the year’s most amazing 3D motion graphics created with CINEMA 4D.

Recent blockbuster films relying on CINEMA 4D and BodyPaint 3D includes the Academy Award and VES-nominated movies for groundbreaking visual effects and animated sequences: Avatar, 2012, District 9, and Cloudy with a Chance of Meatballs. The broadcast industry’s most widely recognized entities including FOX, ESPN, NBC, CNN, CBS, ABC, BBC, The Discovery Channel, The Cartoon Network, TNT, BSkyB, ITV, RTL, and many others, continue to deploy CINEMA 4D to create high-impact motion graphics for television shows and news and sports broadcasts including Entertainment Tonight, The Vancouver 2010 Olympic Winter Games, and The Today Show. CINEMA 4D is also used widely at leading design/motion graphics and post production and visual effects studios to create award-winning content, for television programs and graphics, branding and design campaigns such as American Idol, Poker After Dark, and Bullrun, and on commercials for leading brands including Microsoft, Gillette, Powerade, and many others.

Guest artists currently confirmed to showcase work created with MAXON software include:

John LePore, associate creative director for Perception, an award-winning New York City-based creative studio, returns to the MAXON booth to ‘wow’ visitors with his engaging presentation style and demos of the studio’s latest motion graphics campaigns using CINEMA 4D on behalf of NBC, Powerade and SPEEDtv.
Nate Mitchell, graphic supervisor at Innovative Show Design (ISD), a design firm specializing in scenic and lighting services for television productions, corporate events, and live theater, returns to the MAXON booth to present set design projects using CINEMA 4D on Face the Ace, Poker After Dark, and High Stakes Poker.
Rob Garrott of Bending Pixels, has directed, animated, designed and produced numerous broadcast projects for leading brands. At NAB, he will demo the over-the-top show opens he created at Point 360 West for the Spike Network’s Super Dave's Spike-tacular mockumentary-style series where comedian, Bob Einstein, reprises his role as ‘stuntman extraordinaire’ Super Dave. The spots feature high energy sports graphics with motorcycles, race cars, speed boats, helicopters, and bikini clad girls.
Nick Campbell of Greyscale Gorilla, a seasoned motion designer (Dexter, the Tonight Show with Conan O’Brien, Target, Blackberry), will demonstrate the incredible ease with which CINEMA 4D sparks creativity. Utilizing the MoGraph module and its new MoDynamics feature in CINEMA 4D, he will elicit audience input to create dazzling motion graphics and effects on-the-fly.
Mike Senften, a motion graphics artist with 4dthieves.com, will use the high energy, street smart spots he created for Ecko Watches to showcase the Sound Effector feature in CINEMA 4D’s MoGraph module.

A complete schedule of guest appearances will be available daily at the MAXON booth # SL5624 and on the MAXON Facebook page http://www.facebook.com/maxon3d.

Alioscopy Autostereoscopic (glasses-free) 3D LCD Display and Demo Station

MAXON is pleased to welcome Alioscopy USA, an award-winning 3D visualization technology provider, to its NAB booth to present the features of its state-of-the-art, autostereoscopic (no glasses required) 3D LCD display technology. Alioscopy will showcase how multi-view, Alioscopy-ready custom 3D content can provide CINEMA 4D users with a unique immersive experience that is well suited for applications in entertainment, gaming and digital signage, and help artists realize new business opportunities in creating “no-glasses” 3D content.

MAXON – Ubiquitous at NAB 2010

Around the NAB 2010 show floor MAXON will offer show attendees the opportunity to become better acquainted with its 3D product line and will foster educational and networking opportunities, as follows:

Final Cut Pro – Las Vegas SuperMeet – Tuesday, April 13^th, 4:00 p.m. – 11:00 p.m., Rio Hotel Las Vegas, Amazon Ballroom. The Final Cut Pro User Group Network SuperMeet returns during the NAB 2010 Show. CINEMA 4D is acclaimed for its outstanding functionality and ease-of-use on the Mac platform and has received numerous honors including a Best Animation and 3D Product award from Macworld UK in 2009. MAXON is a sponsor of this year’s SuperMeet which is the largest annual gathering of FCP, Avid and Adobe editors, HDSLR filmmakers and digital content creators.
Media Motion Ball 2010 – Monday, April 12^th, 5:30 p.m. – 1:00 p.m., Sahara Hotel, Golden Room. The Media Motion Ball 2010, organized by the International Media Users Group (IMUG) and the AE-List – totally independent, nonprofit and volunteer organizations, caters to media professionals working in post production, 3D and motion graphics. As a returning event sponsor, MAXON will be giving away two copies of the CINEMA 4D Broadcast Edition.

Post|Production World Conference – Tuesday, April 13^th, 5:00 – 6:15 p.m., LVCC, Room N254. The Post|Production World Conference, heading into its sixth year, presents advanced training for postproduction, broadcast, and content creators. In a session entitled, “Compositing CGI Elements with Video”, Mark Spencer will show cutting-edge compositing techniques and how CINEMA 4D can be used with leading Apple products to enhance video presentations with flying logos, 3D titles, special effects, and more.
POST – TV Live – April 12 – 15^th,10:00 a.m. – 12:00 p.m., POST Magazine booth # SL10329. MAXON is pleased to be a sponsor POST Magazine’s, “POST TV Live”. Each day of the show the venerated magazine that covers the post production industry, will be streaming live from its booth at NAB. Hosted by David Basulto, the founder and creator of filmmaking central.com and a contributor to POST Magazine, “POST TV-Live” will be speaking with companies that are impacting video, film, graphics, animation and audio technology and workflow. Post professionals and filmmakers will also weigh-in about what they are most excited about from the show floor.

MAXON Booth Hours

MAXON product demonstrations will take place throughout NAB at booth # SL5624 in the Las Vegas Convention Center, as follows:

Monday, April 12^th: 9:00 a.m. – 6:00 p.m.

Tuesday, April 13^th: 9:00 a.m. – 6:00 p.m.

Wednesday, April 14^th: 9:00 a.m. – 6:00 p.m.

Thursday, April 15^th 9:00 a.m. – 2:00 p.m.

To schedule a booth visit (or alternate briefing opportunity for those not attending NAB) with Paul Babb, please contact Vicky Gray-Clark, Ambient Public Relations, (408) 243-8880, Email Contact, or feel free to stop by the MAXON booth, # SL5624.

Additional information on MAXON can be obtained on the Web at www.maxon.net.

All trademarks contained herein are the property of their respective owners.

Contact:

Media Contact
Vicky Gray-Clark/Ambient Public Relations
408-243-8880/ Email Contact