Enabling More Smart, Connected Devices in the Era of the Internet of Things, Atmel SAM G Family Optimized for Sensor Hub and Consumer Battery-Operated Devices

SAN JOSE, Calif., Dec. 17, 2014 — (PRNewswire) —   Atmel® Corporation (NASDAQ: ATML), a global leader in microcontroller (MCU) and touch solutions, today announced that EDN named Atmel's SAM G Family of ARM^® Cortex^®-M4-based MCUs as one of the Hot 100 Products of 2014. The 2014 EDN Hot 100 highlights the electronics industry's most significant products of the year based on innovation, significance, usefulness and popularity. The SAM G Family was recognized in the microcontrollers and processors category.

Optimized for ultra-low power, high-performance applications, Atmel's SAM G MCU family can be found in products shipping from Tier 1 OEMs around the world from wearables to sensor hub management solutions in smartphones, tablets, and other mobile devices. The family is based on an ARM Cortex-M4 core for unparalleled efficiency, and optimized with a highly efficient set of serial peripherals including a 12-bit ADC, DMA, a good SRAM-to-flash ratio and an optional floating point unit (FPU).

"This recognition further validates Atmel as a leading provider of smart, connected solutions for the booming IoT market," said Vince Murdica, Sr. Director of Sensor Centric Systems Business Unit, Atmel Corporation. "Atmel is committed to providing best-in-class MCU, touch, connectivity and security solutions for IoT applications. Our SAM G family sets the bar for wearables and sensor hub processing capabilities, affirmed by EDN's selection. We're thrilled EDN readers and editors have awarded Atmel's SAM G family in EDN's Hot 100 Products for 2014."

"Of the many thousands of products announced during the past year, the EDN Hot 100 are the products that especially caught the attention of our editors and readers. We are pleased to share the tradition of showcasing these technologies as we celebrate the 21^st anniversary of this program," said Rich Pell, Executive and Chief Technical Editor, EDN.

About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, consumer, communications, computing and automotive markets.

©2014 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex® are registered trademarks of ARM Ltd. Other terms and product names may be trademarks of others.

About EDN
EDN is an online community intended to help engineers get from concept to reality. EDN offers deep-dive technical content along with a community experience where the latest in design techniques, technologies, and methodologies meld with the simplest and most useful online interaction tools. EDN celebrates all that is the engineer – from deep down technical views, to informed opinions, to knowledge and schematics sharing, to creative design and all aspects of life as an engineer. From day one, EDN has been written by engineers, for engineers, feeding design know-how and experience back to the engineering community as a trusted source. EDN is part of UBM Canon, the leading B-to-B event producer, publisher, and digital media company for the world's $3 trillion advanced, technology-based manufacturing industry.

For more information on EDN please contact:
Carly Cohen, Marketing Coordinator, EDN
T: 212.600.3294, E: Email Contact

For more information on Atmel please contact:
Agnes Toan, Sr. Communications Manager 
Phone: (+1) 408-487-2963, Email: Email Contact

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