(includes corresponding Graph/Chart) III-48

4d. THE UNITED KINGDOM III-49
A.Market Analysis III-49
Outlook III-49
Mobile Games Propel Growth in the Overall Gaming Market III-49
Table 61: Most Popular mobile Phone Activity in the
UK(2014) (includes corresponding Graph/Chart) III-49

Table 62: Mobile Gaming Market in the UK (2014): Percentage
Breakdown by Gender (includes corresponding Graph/Chart) III-50

Table 63: Mobile Gaming Market in the UK (2014E):
Percentage Breakdown by Age Group (includes corresponding
Graph/Chart) III-50

Table 64: Mobile Gaming Market in the UK (2014E):
Percentage Breakdown of Number of Users by Platform
(includes corresponding Graph/Chart) III-50

Table 65: Mobile Gaming Market in the UK (2014E):
Percentage Breakdown of Number of Users by Time Spent on
Mobile Games (includes corresponding Graph/Chart) III-51
Product Launches III-51
Strategic Corporate Developments III-51
Select Players III-52
B.Market Analytics III-53
Table 66: United Kingdom Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-53

Table 67: United Kingdom Historic Review for Mobile Gaming
by Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-54

Table 68: United Kingdom 11-Year Perspective for Mobile
Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-55

4e. SPAIN III-56
A.Market Analysis III-56
Outlook III-56
Zed - A Key Spanish Player III-56
B.Market Analytics III-57
Table 69: Spanish Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-57

Table 70: Spanish Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-58

Table 71: Spanish 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-59

4f. RUSSIA III-60
A.Market Analysis III-60
Outlook III-60
Mobile Gaming Market III-60
Table 72: Mobile Gaming Market in Russia (2014E):
Percentage Breakdown by Gender (includes corresponding
Graph/Chart) III-60

Table 73: Mobile Gaming Market in Russia (2014E):
Percentage Breakdown by Age Group (includes corresponding
Graph/Chart) III-60

Table 74: Mobile Gaming Market in Russia (2014E):
Percentage of Most Often Played Games (includes
corresponding Graph/Chart) III-61

Table 75: Mobile Gaming Market in Russia (2014E):
Percentage Share of Number of Games Installed on Smart
Phones (includes corresponding Graph/Chart) III-61
B.Market Analytics III-62
Table 76: Russian Recent Past, Current and Future Analysis
for Mobile Gaming by Device Type - Tablet and Smartphone
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-62

Table 77: Russian Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-63

Table 78: Russian 11-Year Perspective for Mobile Gaming by
Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-64

4g. REST OF EUROPE III-65
A.Market Analysis III-65
Outlook III-65
Product Launches III-65
Strategic Corporate Development III-65
B.Market Analytics III-66
Table 79: Rest of Europe Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-66

Table 80: Rest of Europe Historic Review for Mobile Gaming
by Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-67

Table 81: Rest of Europe 11-Year Perspective for Mobile
Gaming by Device Type - Percentage Share Breakdown of
Revenues for Tablet and Smartphone Markets for Years 2010,
2015 and 2020 (includes corresponding Graph/Chart) III-68

5. ASIA-PACIFIC III-69
A.Market Analysis III-69
Outlook III-69
B.Market Analytics III-70
Table 82: Asia-Pacific Recent Past, Current and Future
Analysis for Mobile Gaming by Geographic Region - China,
India, South Korea and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-70

Table 83: Asia-Pacific Historic Review for Mobile Gaming by
Geographic Region - China, India, South Korea and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2010 through 2013
(includes corresponding Graph/Chart) III-71

Table 84: Asia-Pacific 11-Year Perspective for Mobile Gaming
by Geographic Region - Percentage Share Breakdown of
Revenues for China, India, South Korea and Rest of
Asia-Pacific Markets for Years 2010, 2015 and 2020 (includes
corresponding Graph/Chart) III-72

Table 85: Asia-Pacific Recent Past, Current and Future
Analysis for Mobile Gaming by Device Type - Tablet and
Smartphone Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-73

Table 86: Asia-Pacific Historic Review for Mobile Gaming by
Device Type - Tablet and Smartphone Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2013 (includes corresponding Graph/Chart) III-74

Table 87: Asia-Pacific 11-Year Perspective for Mobile Gaming
by Device Type - Percentage Share Breakdown of Revenues for
Tablet and Smartphone Markets for Years 2010, 2015 and 2020
(includes corresponding Graph/Chart) III-75

5a. CHINA III-76
A.Market Analysis III-76
Outlook III-76
Growing Penetration of Smartphones and Growing Uptake of
Mobile Internet Fuel Market Growth III-76
LTE Poised to Deliver High Impact on Mobile Gaming III-76
Transition from Casual Gamers to Hardcore Gamers: The New
Market Trait III-76
Table 88: Chinese Mobile Games Market (2014): Percentage
Share Breakdown of Average Time Spending Per Day on Mobile
Games (includes corresponding Graph/Chart) III-77

Table 89: Chinese Mobile Gaming Market (2014): Percentage
Breakdown of Gamers by Gender (includes corresponding
Graph/Chart) III-77

Table 90: Chinese Mobile Gaming Market (2014): Preference
for Games by Game Genre (includes corresponding
Graph/Chart) III-77
App Stores Drive Adoption of Western Games III-78
Competitive Landscape III-78
Top Publishers Continue to Expand their Share III-78
Table 91: Leading Mobile Games Publishers in the Chinese
Android Market (2013): Percentage Share Breakdown of
Revenues for CMGE, FL Mobile, Game Comb, IDreamSky, Kunlun
and Others (includes corresponding Graph/Chart) III-78

Table 92: Leading Mobile Games Publishers in the Chinese
iOS Market (2013): Percentage Share Breakdown of Revenues
for CMGE, FL Mobile, Kunlun, Ourpalm, Rekoo and Others
(includes corresponding Graph/Chart) III-79
Developers Market Tends to Remain Fragmented III-79
Table 93: Leading Mobile Games Developers in China
(2014E): Percentage Share Breakdown of Revenues for
Linekong, Locojoy, Playcrab, Tencent, YingHan and Others
(includes corresponding Graph/Chart) III-79
Mobile Gaming Providers Market: A Concentrated One III-79
Table 94: Leading Players in the Chinese Mobile Games
Market (2014E): Percentage Share Breakdown of Revenues for
China Mobile, China Telecom, Tencent and Others (includes
corresponding Graph/Chart) III-80
Product Launches III-80
Strategic Corporate Developments III-81
Select Players III-81